Customer Reviews

Business Is Combat: A Fighter Pilot's Guide to Winning in Modern Business Warfare

5 star:		(6)
4 star:		(1)
3 star:		(0)
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1 star:		(0)

 

 

I purchased James Murphy's book in 2000, we just completed our financials and I am pleased to report that we doubled our revenues. We contribute this increase to a single statement we found in the book, Business is Combat. "All of our resources in the Air Force are alligned like a shaft of a spear, pushing the "pointy end forward". We did that in our business and the results were dramatic. We have become great planners, we execute efficently and we now debrief, all of this we learned from Mr. Murphy's book. I keep it on my desk and refer to it often because it makes us money.

This book is true to it's title; full speed and no holds barred. A fast, easy read. The lessons here stop you from thinking "it's impossible" and jump right to "I can do this". It's a simple, sound set of actions. Inspiring, particularly for those of us in corporate America. --'scuse me, I'd write more, but have a mission to plan.

As a former Air Force Weapons Crew Chief and a 25 year businessman, I thought Business Is Combat was not only an informative and exciting read but one that is absolutely accurate in its analogies, lessons and promise of success. The fighter jock is cool, calm and collected not just because he is who he is but because he is confident in his abilitiy to do what he does. This can only come from preparation, repetition and more repetition. As Jim Murphy points alludes, to loose focus for an instant can be the difference between returning home safely or trying out the handle on the ejection seat.

The stakes are just as important in business (perhaps more so since a leader is also responsible for the people under his charge). Attention to detail and flawless execution has no substitute. I believe this book is a great read and a reference for winning teams

Many business books are long on theory, but short on providing any insight about actually executing. And face it, theories come and go, but getting things done is never out of style.

James Murphy has written a book about getting things done. His style is informal and accessible ... he writes as if he's sitting across the table talking to you. And he remains focused on his message: the planning, execution and debriefing required to build a successful business or organization.

Getting into this book requires the reader to accept that the skills taught to fighter pilots apply to business. The amazing thing is that they actually do. I've not received this training, but I have been in business for a long time. And the information imparted in this book can help anyone run a business better. From handling 'task saturation' to staying focused, this book provides useful insights in an entertaining way.

If you're looking for a book on the latest theory on business, skip "Business is Combat." If you want to pick up some ideas you can start using immediately to get things done, I highly recommend it.

Many business texts are a bit ho hum these days. Flashy dust cover but not all that great content.

When I bought this book I was a little skeptical, but you know what - it is an easy read and a pretty good one. In particular the application of a highly structured environment like the military to the business world has application.

This book breaks down many of those concepts into simple observations and develops frameworks for application. Refreshing, easy to read, straightforward.

Jim Murphy's book is dead on. As an entrepreneur, one can tend to overlook planning on a day to day scale... this book brings the necessity of a plan back to the center of your business. The best thing you can do for your business or life... finally something that you can read and then put into action RIGHT AWAY. Just what I needed.

A great read for a young entrepreneuror or veteran who wants to soar his business to new heights. Business is Combat is truly inspirational not only in the corporate world but also in life!