E-Business and E-Commerce Management: Strategy, Implementation and Practice [Paperback]

Dave Chaffey (Author)

Book Description

ISBN-10: 0273651889 | ISBN-13: 978-0273651888 | Publication Date: August 2001

Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees in Business Studies/ Administration or Marketing. This book contains a comprehensive global, accessible coverage of e-business and e-commerce topics using a student centred learning approach. The text synthesizes the developing practice of applying digital technologies with the emerging academic knowledge to integrate models, concepts and theories with practice. Most importantly it takes a European stance in terms of practice, cases and approach to learning.

Editorial Reviews

From the Back Cover

"Whether a practising professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business." - Robert Brooks, PhD, MBA. World Chief Examiner in Internet Marketing and eCommerce for the London Chamber of Commerce and Industry Examination Board.

The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.

A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.

"The Chaffey text encourages and rewards student participation in the learning process."

- Yaw Busia, University of Middlesex

E-Business and E-Commerce Management explores:

• the relationship between e-business, e-commerce and e-marketing
• the new business models of the digital economy through B2B and B2C case studies
• the strategic approaches to change management used to achieve e-business in the global marketplace
• the application of electronic communications to elements of the value and supply chain, including procurement, logistics, marketing and CRM
• the practical challenges of implementing e-business.

This book is accompanied by a regularly updated companion website that hosts additional lecturer and student materials, such as powerpoint slides, additional case studies, multiple choice questions and web links. 

"The level of referencing and mix of materials used is far better than any of the competing texts I have seen. Activities in the text clearly guide the reader through a range of valuable activities, gathering and analysing key information resources for the e-environment. E-Business and E-Commerce explains a complicated topic in clear language, drawing on key thinking and research" - Steve Wood, Lecturer, School of Business Information - Liverpool John Moores University

Dr. Dave Chaffey lectures in E-business at the Universities of Birmingham, Leeds and Warwick and is the Managing Director of Marketing Insights Limited ¿ an E-business Training and Consulting company.

Financial Times Prentice Hall
www.booksites.net
www.pearsoneduc.com

--This text refers to an out of print or unavailable edition of this title.

About the Author

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

--This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 576 pages
• Publisher: Financial Times Management (August 2001)
• Language: English
• ISBN-10: 0273651889
• ISBN-13: 978-0273651888
• Product Dimensions: 9.5 x 7.5 x 1.3 inches
• Shipping Weight: 2.4 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #7,845,925 in Books (See Top 100 in Books)

More About the Author

"Well known for his practical online marketing advice, Dave Chaffey (www.smartinsights.com) has helped tens of thousands of UK businesses improve their Digital Marketing through his bestselling books, workshops and consulting.

Get free updates on the latest developments in Digital Marketing from Dave on his SmartInsights.com portal via Email, Twitter, RSS or Facebook.

He is proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave has also been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing.

Dave is Director of Marketing Insights Limited (www.marketing-insights.co.uk) and has advised companies including 3M, BP, Euroffice, HSBC, Intel, Mercedes-Benz UK, Siebel and Tektronix.

Dave is author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence (with PR Smith) and Total E-mail Marketing. He is also author of the E-consultancy best practice guides to Search Engine Optimisation, Paid Search Marketing, Web site design and Managing Digital Channels".

Customer Reviews

Most Helpful Customer Reviews

0 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent text book, June 7, 2011

By 

Meshal Helal - See all my reviews

Amazon Verified Purchase

This review is from: E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition) (Paperback)

I really impressed by this book as it cover the most basics any e-business entrepreneur has to learn.
It's informative, interactive, and updated with the latest statistics and real world cases.