Customer Reviews

e-Business & e-Commerce for Managers

5 star:		(2)
4 star:		(0)
3 star:		(2)
2 star:		(0)
1 star:		(1)

 

 

Deitel & Deitel have explained e-Business and e-Commerce in an easy to read and understand manner. It is directed to managers who may have a less technical background than those wanting to understand the nuts and bolts of Internet programming. This book discusses the management aspect of e-business and e-commerce, focusing on e-business models, development and management of e-business sites, online financial transactions, security and legal issues, and marketing. The book includes excellent case studies of the various e-business models. It would make an excellent text for either a graduate or undergraduate course in electronic commerce from a management focus. It is also an excellent primer for non-technical managers moving to an e-business model.

I've used this book as a textbook in an undergraduate e-Business course intended to be taken by business students. In my opinion, it is the finest one on the market for this purpose. It covers a wide variety of topics in sufficient depth to give good foundational understanding. My only two complaints are:

The appendix material on HTML is not needed in the book. Anyone interested in that topic is probably going to buy another more complete book on the topic (perhaps even another Deitel book).

The biggest problem, though, is that this book is becoming very dated. It was made available in 2000. Much has changed since then. Most textbooks of this sort are updated every 2 years. This one needs to be updated to a second edition.

This book brings together a unique set of materials about a subject that is growing rapidly. But a lot of it was very hard to find and understand because of the jumbled layout and clashing colors - red headings, pink graphics, purple sidebars! If this were a webpage I would have clicked elsewhere.

This book was probably a very good information provider in year 1998-1999. You will not gain any knowledge if you read this book. Most of the reference web sites are not existing now and if they are, they are not in business. Most of the people I know hate this book. This book is good for power point presentation for a corporate world just for overview of the ecommerce but for text book its just doesn't worth of reading. If there is a chance to give no star rating then i will prefer to give that rating.

This book was probably a good first attempt at an eCommerce text book but now reads a little thin on deep explanations. My students (undergrad) universally hate this book. from what i gather, part of it is just the look and feel of the book - monochromatic and dull. it does not invite steady reading. the page of the book is slow and often cumbersome. i'm not meaning to knock the obvious hard work that has gone into this book but i just want possible instructors to be aware of its shortcomings in terms of students. Excellent as an insomnia cure.