The ability to communicate effectively is critical for student success in today's business environment. The new edition of this "back to the basics" text was specifically designed to help students develop their communication skills. The authors offer complete coverage of fundamental business English topics and concepts, with extensive practice and end-of-chapter review. Three chapters focus on essential oral and nonverbal communication skills. Facing-page models, a hallmark feature of this text, provide students with good and bad examples of business writing. This new edition also integrates technology throughout, using numerous Internet activities combined with a dedicated chapter on technology issues. Updated information on business and casual dress for interviews and electronic resumes helps students prepare for the realities of today's workplace.
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Book Description
Editorial Reviews
Review
The quality and scope of the team work section in unique, useful, needed, and practical. I enjoyed reading it... this material fits perfectly.
The text has excellent depth and coverage of those issues I emphasis in my course.
I think the writing style is clear, consise and easy to understand... the examples and model documents are quite good and help illustrate the concepts. I also like the variety of examples.
The text has excellent depth and coverage of those issues I emphasis in my course.
I think the writing style is clear, consise and easy to understand... the examples and model documents are quite good and help illustrate the concepts. I also like the variety of examples.
About the Author
Dr. A.C. "Buddy" Krizan is professor emeritus in the College of Business and Public Affairs at Murray State University. Formerly, he served as assistant dean, department chair, and professor in the College of Business and Public Affairs. He began teaching business communication courses, seminars, and workshops in 1977. He has conducted research on a variety of topics including basic business communication, resume content, visual aids, proposals, and written and oral messages. He has served in leadership positions for national, state, and local professional organizations. Buddy has made presentations at numerous professional conferences and has published in many professional journals.
Dr. Pat Merrier is a professor in the Finance and Management Information Sciences Department at the University of Minnesota Duluth. She has over 30 years of secondary and post-secondary teaching experience; business communication has been a part of her teaching assignment for 30 years. Pat has served in a variety of leadership roles within campus, community, and professional associations. Assistant Academic Vice Chancellor, Acting Athletic Director, union president, and NCBEA president are among the posts she has held. Noted for her practical approach to business communication, Pat frequently conducts seminars for local business professionals. In recent years, sheÂ's gravitated toward collaborative, interdisciplinary research.
Dr. Carol Larson Jones is a Professor in the Management and Human Resources
Department at California State Polytechnic University, Pomona, in Pomona, California. Carol has been instrumental in developing innovative approaches for teaching communication skills and principles of management at the high school, community college, and university level for more than 25 years. Her current research, writing, and presentation areas include: international education, diversity in the workplace, women in development, internships, English-as-a-Second Language, and groupware. Carol has made presentations at numerous professional conferences and has published in many professional journals. She has traveled, studied, and worked overseas in China, Swaziland, Poland, Hong Kong, Vietnam, and various other European countries. Carol has also served in leadership positions for national, state, and local professional organizations and is currently the National Business Education Association President-Past President.
Dr. Pat Merrier is a professor in the Finance and Management Information Sciences Department at the University of Minnesota Duluth. She has over 30 years of secondary and post-secondary teaching experience; business communication has been a part of her teaching assignment for 30 years. Pat has served in a variety of leadership roles within campus, community, and professional associations. Assistant Academic Vice Chancellor, Acting Athletic Director, union president, and NCBEA president are among the posts she has held. Noted for her practical approach to business communication, Pat frequently conducts seminars for local business professionals. In recent years, sheÂ's gravitated toward collaborative, interdisciplinary research.
Dr. Carol Larson Jones is a Professor in the Management and Human Resources
Department at California State Polytechnic University, Pomona, in Pomona, California. Carol has been instrumental in developing innovative approaches for teaching communication skills and principles of management at the high school, community college, and university level for more than 25 years. Her current research, writing, and presentation areas include: international education, diversity in the workplace, women in development, internships, English-as-a-Second Language, and groupware. Carol has made presentations at numerous professional conferences and has published in many professional journals. She has traveled, studied, and worked overseas in China, Swaziland, Poland, Hong Kong, Vietnam, and various other European countries. Carol has also served in leadership positions for national, state, and local professional organizations and is currently the National Business Education Association President-Past President.
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This review is from: The Basics: Business Communication (Paperback)
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