While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies-the way communication actually occurs in a dynamic workplace. The digital age demands that we communicate expertly through an ever-expanding number of communication options-from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You’ll see this integrated business strategy applied throughout the text.
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Book Description
Editorial Reviews
Review
"Well organized; students can easily grasp what's expected given the four phases." -- Marcia L. James, University of Wisconsin-Whitewater
--This text refers to the
Paperback
edition.
About the Author
Dr. Lehman is a professor of management in the Management & Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman teaches organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. Classroom instruction to traditional and distance students is supplemented with web accessible materials that enrich and enliven the learning experience. Her multimedia presentation students perfect design and delivery of media-rich presentations delivered to a variety of distribution points. She is actively engaged in research and a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.
Dr. DuFrene is a department chair and professor of business communication in the Department of General Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned a bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. Dr. DuFrene presently teaches business communication--a core requirement for all business majors, as well as advanced business communication courses. She also frequently teaches a graduate-level business ethics course, and has completed post-doctoral course work in that field. Classroom instruction is supplemented with web-accessible materials that enrich and enliven the learning experience for students. She has served as a business communication consultant to various organizations from the business, industry, and education sectors and also serves the Association for Business Communication (ABC) as a regional vice president. She and Carol Lehman sponsor the Meada Gibbs Outstanding Teaching Award for ABC.
Dr. DuFrene is a department chair and professor of business communication in the Department of General Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned a bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. Dr. DuFrene presently teaches business communication--a core requirement for all business majors, as well as advanced business communication courses. She also frequently teaches a graduate-level business ethics course, and has completed post-doctoral course work in that field. Classroom instruction is supplemented with web-accessible materials that enrich and enliven the learning experience for students. She has served as a business communication consultant to various organizations from the business, industry, and education sectors and also serves the Association for Business Communication (ABC) as a regional vice president. She and Carol Lehman sponsor the Meada Gibbs Outstanding Teaching Award for ABC.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Easy Reading,
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This review is from: Business Communication (Hardcover)
This book is written very well and will make your course go a little more smoothly. It doesn't use long words that you must then look up to understand. I was also shocked that Amazon was cheaper than elsewhere on the web.
1 of 1 people found the following review helpful:
1.0 out of 5 stars
Kindle Edition is NOT this book!,
By Trinity21 (Columbus, OH USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Business Communication (with Teams Handbook) (Available Titles Aplia) (Hardcover)
Review of Kindle version:
I just returned the Kindle edition because it is not the 656 page Business Communications text book! Instead, I received a 45 supplemental text! (Amazon provided a full refund, but they need to correct this error.)
5.0 out of 5 stars
Business Communication,
Amazon Verified Purchase(What's this?)
This review is from: Business Communication (with Teams Handbook) (Available Titles Aplia) (Hardcover)
This is great product and I would recommend anyone in business to purchase this book. This is very useful for any college student.
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