Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility.
The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts.
Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read.
New topics covered include:
*business ethics
*the Internet
*voice mail
*ethics of electronic mail
*desktop publishing
*small-group discussion
*writing abstracts
*writing periodic reports
The book stands alone or can supplement and extend the scope of other business communication texts. The pages are perforated so that assignments can be removed from the book and turned in. You'll find all the pedagogical support you'll need in the accompanying revised Instructor's Manual/Testing Program.
--This text refers to an alternate
Paperback
edition.
The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts.
Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read.
New topics covered include:
*business ethics
*the Internet
*voice mail
*ethics of electronic mail
*desktop publishing
*small-group discussion
*writing abstracts
*writing periodic reports
The book stands alone or can supplement and extend the scope of other business communication texts. The pages are perforated so that assignments can be removed from the book and turned in. You'll find all the pedagogical support you'll need in the accompanying revised Instructor's Manual/Testing Program.
