Business Communication Essentials (4th Edition) [Paperback]

Courtland L. Bovee (Author), John V. Thill (Author)

Book Description

ISBN-10: 0136084419 | ISBN-13: 978-0136084419 | Publication Date: January 7, 2009 | Edition: 4

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job.  Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment.  Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills. The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.]
Building a Career with Your Communication Skills; Understanding Business Communication in Today’s Workplace; Mastering Interpersonal Communication; Planning & Writing Business Messages; Crafting Messages for Electronic Media; Writing Routine and Positive Messages; Writing Negative Messages; Writing Persuasive Messages; Understanding and Planning Reports and Proposals; Composing and Completing Reports and Proposals; Developing Oral and Online Presentations; Building Careers and Writing Résumés; Applying and Interviewing for Employment
MARKET:  The business world changes constantly, and professionals must keep their skills up to date. New communications technologies are changing the way firms and customers do business, creating an interactive marketplace. Learn what Web 2.0 can do for you!

Product Details

• Paperback: 528 pages
• Publisher: Prentice Hall; 4 edition (January 7, 2009)
• Language: English
• ISBN-10: 0136084419
• ISBN-13: 978-0136084419
• Product Dimensions: 10.7 x 8.5 x 0.9 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 3.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #19,528 in Books (See Top 100 in Books)

More About the Author

One of America's leading instructors in clear and effective communication, Courtland Bovee has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution's C. Allen Paul Distinguished Chair. He has coauthored textbooks for Random House, Harcourt Brace, McGraw-Hill, and Pearson Prentice Hall.

In addition to being a respected writer, Professor Bovee is also a highly regarded management consultant, known worldwide for his seminars and in-company training programs. He also serves on the board of directors of several corporations.

Bovee, and his co-author, John Thill, were recently honored by the Boston Red Sox for their commitment to education.

Bovee and Thill's YouTube Video Channel is located at http://www.youtube.com/BoveeandThill.

Bovee and Thill's Business Communication Blog can be found at http://boveeandthillbusinesscommunicationblog.com.

Bovee and Thill founded and publish Business Communication Headline News (http://businesscommunicationheadlinenews).

They also publish Real-Time Updates (http://real-timeupdates.com), a unique service that keeps students textbooks perpetually up to date. They're the only authors to write an instructor blog, Bovee & Thill's Business Communication Blog.

To see Pearson Prentice Hall's catalog descriptions of Bovee and Thill texts, copy and paste this URL into your browser: http://bit.ly/qKSu0f

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Excellent conditions at an amazing price, July 18, 2011

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Mari - See all my reviews

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This review is from: Business Communication Essentials (4th Edition) (Paperback)

It was worth taking the risk, the book is in perfect conditions. I will be purchasing all my books @ Amazon.com from now on. I wish I had done it before, I would have saved hundreds of dollars.

5.0 out of 5 stars Fast Delivery!!!!!!!!!, March 17, 2010

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G. Garcia "Gman" (San Diego) - See all my reviews
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This review is from: Business Communication Essentials (4th Edition) (Paperback)

like mentioned in its subtittle the book arrived very quick and packaged so there wounldnt be any mishaps to the textbook plus the book came in brand new amazon has a great service!!!!!!!!i usually buy my books from them....

4.0 out of 5 stars Good basic information, October 11, 2009

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Lisa Adams - See all my reviews
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This review is from: Business Communication Essentials (4th Edition) (Paperback)

This book is completely overpriced, but what else is new for college textbooks? This book gave some good information on how to write business communications like reports, proposals, memos, and more. It also contained some good etiquette tips to follow when using e-mail or other less formal communication tools. The resume writing section was particularly helpful for me.