This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced.
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Book Description
Editorial Reviews
About the Author
John M. Penrose is Professor of Business Communication and Chair of the Information and Decision Systems Department at San Diego State University. At SDSU he teaches undergraduate, MBA, and Executive MBA courses. He taught at the University of Texas Graduate School of Business for 16 years; courses included public relations for mangers, nonverbal communication, and writing computer software documentation. He was active in the Ph.D. in Business Communication program. He has served as president of the Association for Business Communication and won its major awards. He has served on a variety of editorial boards, as a referee to associations for papers and publications, is an active researcher, and is a consultant to business.
Robert W. Rasberry, Ph.D. (University of Kansas) has been teaching in the Cox School of Business at Southern Methodist University in Dallas, Texas, since 1974. He is a professor in the Organizational Behavior and Business Policy Division. His major areas of research and teaching include: ethics, leadership, communication skills, and life planning. He has authored numerous journal and magazine articles and is the author and coauthor of several books, one of which is a South-Western book, Effective Managerial Communication. He has extensive training and consulting experience. Among his clients are: The United States Chamber of Commerce, Mobil Exploration, and the United States Tennis Association.
Robert J. Myers is Chair of the Department of Communication Studies and director of the master of arts program in corporate communications at Baruch College, City University of New York. He has coauthored two textbooks on business communication, published articles in the Journal of Business Communication and the ABC Bulletin, and has presented numerous papers at professional conferences. Since 1979 he has offered training sessions on management-level writing, oral presentation skills, and interviewing to over a thousand executives in business, industry, and the public sector. He is also the Executive Director of the Association for Business Communication, an international professional society whose mission is to foster excellence in business communication research, pedagogy, and practice.
Robert W. Rasberry, Ph.D. (University of Kansas) has been teaching in the Cox School of Business at Southern Methodist University in Dallas, Texas, since 1974. He is a professor in the Organizational Behavior and Business Policy Division. His major areas of research and teaching include: ethics, leadership, communication skills, and life planning. He has authored numerous journal and magazine articles and is the author and coauthor of several books, one of which is a South-Western book, Effective Managerial Communication. He has extensive training and consulting experience. Among his clients are: The United States Chamber of Commerce, Mobil Exploration, and the United States Tennis Association.
Robert J. Myers is Chair of the Department of Communication Studies and director of the master of arts program in corporate communications at Baruch College, City University of New York. He has coauthored two textbooks on business communication, published articles in the Journal of Business Communication and the ABC Bulletin, and has presented numerous papers at professional conferences. Since 1979 he has offered training sessions on management-level writing, oral presentation skills, and interviewing to over a thousand executives in business, industry, and the public sector. He is also the Executive Director of the Association for Business Communication, an international professional society whose mission is to foster excellence in business communication research, pedagogy, and practice.
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful:
1.0 out of 5 stars
Buy Something Else,
By redsfan1358 "redsfan1358" (Cincinnati, Ohio USA) - See all my reviews
This review is from: Business Communication for Managers: An Advanced Approach (Hardcover)
This book is a waste. I read about 95% of this book. A fair price for a new copy of this book would be $12.95, not $112.95. The book is boring and does not provide much useful information. Fortunately, for other students who have not yet taken the course that required it, the MBA program at my school is changing to a different textbook for the summer session. I would recommend looking for a different book to learn about either written or spoken business communication.
Comments about textbooks in general: Bring the costs down on textbooks. The cost of these books is ridiculous. Stop putting CDs in them. We do not use them. Stop developing ridiculous questions, problems, exercises, etc., for the end of the chapters because we do not use them. "Questions for review"? Who uses such things? Much of what you put into textbooks is total waste because nobody has time to use them, especially graduate students who work in full-time, professional careers. Do not waste your time on things that do not matter because nobody wants them and nobody uses them. We do not want to waste our money on it. We do not want to lug around heavy books that drone on and on endlessly with useless information. Get to the point. Cut out all the endless quotes from multiple sources. Get rid of all the sidebar stories. Tell us what we need to know, and only what we need to know. We do not want to read for pleasure. We want to read to learn. However, we want the reading to be short and to the point - unlike this lengthy review. Produce books with "lay-flat bindings".
1 of 1 people found the following review helpful:
4.0 out of 5 stars
It's a Textbook not a Novel... Wake up!,
By
This review is from: Business Communication for Managers: An Advanced Approach (Hardcover)
Yes, there is a trend towards "streamlined" textbooks- that hollow out what you might learn from reading them. -a key reason there ARE sidebar stories- is simple- Cognitive Science has found that CONTEXT creates hangers for your mind to better retain and integrate KNOWLEDGE. So, if you only read, or even perhaps memorized definitions- then you have learned little if anything in life.
You need CONTEXT to MAKE SENSE of things in life- so, yes -this textbook does have sidebars, and yes- it is focused on specific issues in effective and efficient communication. So, get over it- Textbooks are not Novels- if you want a "fun" read, go buy a novel- If you want to pass my class, get the Textbook and read it -cover to cover== and possibly even 3 or 4 times-- then APPLY what it says to your PROJECT, and then you may get something far more valuable- an education...
1 of 1 people found the following review helpful:
3.0 out of 5 stars
Business Communication for Managers,
By Rizkat (Los Angeles) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Business Communication for Managers: An Advanced Approach (Hardcover)
I've used this book on and off in my classroom for years. It's ok, not tremendous, but it gets the job done. It isn't markedly different from several other books on the market on the same subject, but it is one of the few that is appropriate for bother upper division undergraduate courses and graduate courses in business communication. Not a fun read, but a useful one.
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