Customer Reviews

Business Communication for Managers: An Advanced Approach

5 star:		(2)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

This book is a waste. I read about 95% of this book. A fair price for a new copy of this book would be $12.95, not $112.95. The book is boring and does not provide much useful information. Fortunately, for other students who have not yet taken the course that required it, the MBA program at my school is changing to a different textbook for the summer session. I would recommend looking for a different book to learn about either written or spoken business communication.

Comments about textbooks in general:

Bring the costs down on textbooks. The cost of these books is ridiculous. Stop putting CDs in them. We do not use them. Stop developing ridiculous questions, problems, exercises, etc., for the end of the chapters because we do not use them. "Questions for review"? Who uses such things? Much of what you put into textbooks is total waste because nobody has time to use them, especially graduate students who work in full-time, professional careers. Do not waste your time on things that do not matter because nobody wants them and nobody uses them. We do not want to waste our money on it. We do not want to lug around heavy books that drone on and on endlessly with useless information. Get to the point. Cut out all the endless quotes from multiple sources. Get rid of all the sidebar stories. Tell us what we need to know, and only what we need to know. We do not want to read for pleasure. We want to read to learn. However, we want the reading to be short and to the point - unlike this lengthy review.

Produce books with "lay-flat bindings".

Yes, there is a trend towards "streamlined" textbooks- that hollow out what you might learn from reading them. -a key reason there ARE sidebar stories- is simple- Cognitive Science has found that CONTEXT creates hangers for your mind to better retain and integrate KNOWLEDGE. So, if you only read, or even perhaps memorized definitions- then you have learned little if anything in life.

You need CONTEXT to MAKE SENSE of things in life- so, yes -this textbook does have sidebars, and yes- it is focused on specific issues in effective and efficient communication.

So, get over it- Textbooks are not Novels- if you want a "fun" read, go buy a novel- If you want to pass my class, get the Textbook and read it -cover to cover== and possibly even 3 or 4 times-- then APPLY what it says to your PROJECT, and then you may get something far more valuable- an education...

I've used this book on and off in my classroom for years. It's ok, not tremendous, but it gets the job done. It isn't markedly different from several other books on the market on the same subject, but it is one of the few that is appropriate for bother upper division undergraduate courses and graduate courses in business communication. Not a fun read, but a useful one.

I recieved this purchase right in time for classes and the price was amazing! I was so excited when I recieved my book in the mail before I even recieved the other books I bought that I could not find on Amazon and had to purchase from the bookstore at my school, which was a NIGHTMARE!! Thank you so much, I really appreciated the extra touch with the giftwrap! I loved the paper! lol! Thank you!

This book was required for my class. It was very helpful, with detailed examples on effective business communication techniques. I would highly recommend this book to anyone.