Business Communication: Process and Product (with InfoTrac) [Hardcover]

Mary Ellen Guffey (Author)

Book Description

ISBN-10: 0324223048 | ISBN-13: 978-0324223040 | Publication Date: February 23, 2005 | Edition: 5

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web site, monthly newsletters, as well as at conferences.

Editorial Reviews

Review

"Chapter 7 is a superb addition to Dr. Guffey's text. I have never been disappointed in Dr. Guffey's textbooks or materials in the past, and she certainly has done an outstanding job of addressing electronic communication technologies in this chapter." - Virginia Hemby, Middle Tennessee State University

"Guffey does an excellent job updating the area of business communication. It is by far the most current approach to communication that I have seen to date. One of the greatest strengths Guffey brings to the marketplace is the currency of information as well as the activities." - Julie Indvik, California State University - Chico --This text refers to an alternate Hardcover edition.

About the Author

Mary Ellen Guffey is emeritus professor of business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years. She received a bachelor's degree summa cum laude in business education from Bowling Green State University; a master's degree in business education from the University of Illinois where she held a fellowship; and a doctorate in business and economic education from the University of California Los Angeles (UCLA). She has taught at the University of Illinois Santa Monica College and Los Angeles Pierce College. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 585 pages
• Publisher: South-Western College Pub; 5 edition (February 23, 2005)
• Language: English
• ISBN-10: 0324223048
• ISBN-13: 978-0324223040
• Product Dimensions: 10.1 x 8.2 x 1.2 inches
• Shipping Weight: 3.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (44 customer reviews)
• Amazon Best Sellers Rank: #126,345 in Books (See Top 100 in Books)
  • #98 in Books > Business & Investing > Skills > Business Writing

More About the Author

A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A teacher's teacher and leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

Customer Reviews

Most Helpful Customer Reviews

85 of 90 people found the following review helpful:

5.0 out of 5 stars Feedback from Author, November 28, 2000

By 

Mary Ellen Guffey (Santa Barbara, CA USA) - See all my reviews

This review is from: Business Communication: Process and Product (Paperback)

Dear Amazon:

The book you list here is the Student Study Guide to accompany my hardbound textbook BUSINESS COMMUNICATION: PROCESS AND PRODUCT. By listing this "paperback" at $26.95 and by not identifying it as the Student Study Guide, you are misleading readers. They think that a paperbound version of the complete book is available. Not true! Please identify the $26.95 book as Student Study Guide to accompany BC:PP. Thanks!

7 of 7 people found the following review helpful:

5.0 out of 5 stars BC:PP is an instructor's dream!, September 22, 2004

By 

Wendy M. Boor (Michigan) - See all my reviews

This review is from: Business Communication: Process and Product (Hardcover)

I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!

6 of 6 people found the following review helpful:

5.0 out of 5 stars A Great Book for College Students, September 22, 2004

By 

Dawn Hughes - See all my reviews
(REAL NAME)   

This review is from: Business Communication: Process and Product (Hardcover)

Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.