Customer Reviews

Business Communication: Process and Product (with InfoTrac)

5 star:		(28)
4 star:		(4)
3 star:		(5)
2 star:		(2)
1 star:		(5)

 

 

Dear Amazon:

The book you list here is the Student Study Guide to accompany my hardbound textbook BUSINESS COMMUNICATION: PROCESS AND PRODUCT. By listing this "paperback" at $26.95 and by not identifying it as the Student Study Guide, you are misleading readers. They think that a paperbound version of the complete book is available. Not true! Please identify the $26.95 book as Student Study Guide to accompany BC:PP. Thanks!

I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!

Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.

Business Communication: Process & Product is an excellent but very expensive book. It is a self-contained system for teaching business communications to students with step-by-step instructions, lesson plans, overheads, PowerPoint presentations, assignements, and assessments. Students will learn how to develop effective memos, e-mails, business letters, reports, proposals, and resumes. They will also be given pointers for better oral presentations and interview techniques. Ellen Guffey produces a similiar book called Essentials of Business Communications. It has a soft cover, basically the same information and teacher/student support, and sells for $45 less. It contains more reference to real company situations and humorus cartoons for increased reader interest. In my opinion, this book is the better option of the two.

I wish I would've read the last review before ordering this product. This is a STUDY GUIDE, which usually comes FREE WITH purchase of the $... TEXT BOOK in book stores. Don't be mislead by thinking you're getting a great deal on a text book. It's not the real thing.

I am an instructor at a business college, and this textbook (along with the accompanying website for students) proved to be wonderful for use in the classroom. The chapters were lively (even for a four-hour lecture class!) and provided real-world details and examples. The website accompanying the textbook has plenty of extra information for classroom use, as well as activities that students can do to review chapters and test their grammar skills.

As a graduate student, I was happy to finally see a Kindle version of this textbook; however, I wish the editors would have spent some time actually seeing how the book would translate to this new format. First there are no page numbers and the chapters are not divided enough to make the book searchable. Second, some of the material used in the Kindle version, I am discovering, is from earlier editions and not updated. Third, the "pictures" and "inserts" of letter examples that are in the book are illegible and cannot be read by anyone. Until the editors of this text submit a new version to Amazon, I would skip purchasing this version and spend the extra $50 for the hard cover; which is, in my opinion, still extremely overpriced for what you actually get out of this book.

Business Commuications: Process and Product and its accompanying CD has created a positive and professional atmosphere for teaching communications at the community college. Students are eager to read every chapter and to work on the CD activities.

This text is a valuable teaching tool with lots of examples and models for the blossoming business writer. As a writing skills instructor at a well-respected technical college, I have found this book to be a valuable resource not only as an instructional text, but also as a personal library reference for students as they enter employment and need models to help them produce professional, well-organized documents. I also appreciate the support the author offers instructors and students through her web site that accompanies the text.

Thank you for a text that breaks the writing process into the basic steps for writers who need some confidence-building in their writing skills.

As a college business communication instructor and corporate writing consultant of 20+ years, I feel my career is about to take a quantum leap forward with my discovery of this magnificent compendium of materials. Mary Ellen Guffey has done ALL the hard work! Juicy, readable text: done. Riveting "inside" information on cool corporations: done. Web-based support? Manuals? PowerPoints? Videos? Done. Fresh writing prompts, some packaged with the research already done? Done. With my old text, I've been drowning in an attempt to supplement and update and enrich the dated material enough to keep it relevant and arresting. Now I'm finding that I have plenty of time to interact with students over their own writing and presentations. I've always felt one-on-one and small-group interaction to be a huge part of my mission as a classroom teacher. Thanks to Mary Ellen Guffey, I'm able to do more of it, while spending less time overall on take-home work. Thank you, Mary Ellen, from the trenches--not just for a marvelous tool, but for a whole toolbox full of them.