Business Communication: Process and Product (with meguffey.com Printed Access Card) (Hardcover)

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Key Phrases: interactive learning, informal business reports, communicating across cultures, All Rights Reserved, Cengage Learning, Writing Process Phase (more...)

Editorial Reviews

Review

At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.

The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.

The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text. --This text refers to an out of print or unavailable edition of this title.

Product Description

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.

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Product Details

• Hardcover: 656 pages
• Publisher: South-Western College Pub; 6 edition (December 20, 2007)
• Language: English
• ISBN-10: 0324542909
• ISBN-13: 978-0324542905
• Product Dimensions: 11.2 x 8.8 x 0.8 inches
• Shipping Weight: 3.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (25 customer reviews)
• Amazon.com Sales Rank: #119,101 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

52 of 54 people found the following review helpful:

5.0 out of 5 stars Feedback from Author, November 28, 2000

By	Mary Ellen Guffey (Santa Barbara, CA USA) - See all my reviews

This review is from: Business Communication: Process and Product (Paperback)

Dear Amazon:

The book you list here is the Student Study Guide to accompany my hardbound textbook BUSINESS COMMUNICATION: PROCESS AND PRODUCT. By listing this "paperback" at $26.95 and by not identifying it as the Student Study Guide, you are misleading readers. They think that a paperbound version of the complete book is available. Not true! Please identify the $26.95 book as Student Study Guide to accompany BC:PP. Thanks!

3 of 3 people found the following review helpful:

5.0 out of 5 stars A Great Book for College Students, September 22, 2004

By	Dawn Hughes - See all my reviews (REAL NAME)

This review is from: Business Communication: Process and Product (Hardcover)

Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.

11 of 15 people found the following review helpful:

1.0 out of 5 stars STUDY GUIDE! NOT A TEXT BOOK!, January 14, 2002

By A Customer

This review is from: Business Communication: Process and Product (Paperback)

I wish I would've read the last review before ordering this product. This is a STUDY GUIDE, which usually comes FREE WITH purchase of the $... TEXT BOOK in book stores. Don't be mislead by thinking you're getting a great deal on a text book. It's not the real thing.