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Editorial Reviews
Review
At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.
The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.
The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text. --This text refers to an out of print or unavailable edition of this title.
Product Description
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.
See all Editorial Reviews
At our initial meetings with new instructors, we recommend they use Guffey because it makes teaching the course easy. She provides everything and anything you might need. Very comprehensive.
The Guffey text is well founded from a pedagogical standpoint. No one does it better than Mary Ellen.
The diversity of teaching and student supplements appears to be the most detailed I've seen with any business communication textbook. The Career Coach, Ethical Insight, and Tech Talk boxes in each chapter are unique as a way to superimpose themes throughout the text. --This text refers to an out of print or unavailable edition of this title.
Product Description
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.
See all Editorial Reviews
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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interactive learning, informal business reports, communicating across cultures, career coach, industry profiles, direct claim, investigative report, action request, global fitness, business report basics, skim value, successful persuasive messages, yardstick reports, use the direct pattern, intercultural proficiency, voice mail skills, revise the following sentences, emphasizing important ideas, intercultural audiences, indirect pattern, adding new phrases, etiquette skills, positive nonverbal messages, smart tires, standard proofreading marks Key Phrases - Capitalized Phrases (CAPs): (learn more)
All Rights Reserved, Cengage Learning, Writing Process Phase, Critical Thinking, United States, The Job Search, Developing Team, Coconino Industrial Park, Cover Letters Copyright, Business Report Basics Copyright, Negative Messages, Human Resources, Writing Improvement Exercise, Gap Inc, Business Presentations Copyright, Taco Bell, Today's Workplace, Ethical Issue, Etiquette Skills Copyright, New York, Old Navy, Applying Your Skills, North America, Lee Jeans, Use the Web Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
interactive learning, informal business reports, communicating across cultures, career coach, industry profiles, direct claim, investigative report, action request, global fitness, business report basics, skim value, successful persuasive messages, yardstick reports, use the direct pattern, intercultural proficiency, voice mail skills, revise the following sentences, emphasizing important ideas, intercultural audiences, indirect pattern, adding new phrases, etiquette skills, positive nonverbal messages, smart tires, standard proofreading marks Key Phrases - Capitalized Phrases (CAPs): (learn more)
All Rights Reserved, Cengage Learning, Writing Process Phase, Critical Thinking, United States, The Job Search, Developing Team, Coconino Industrial Park, Cover Letters Copyright, Business Report Basics Copyright, Negative Messages, Human Resources, Writing Improvement Exercise, Gap Inc, Business Presentations Copyright, Taco Bell, Today's Workplace, Ethical Issue, Etiquette Skills Copyright, New York, Old Navy, Applying Your Skills, North America, Lee Jeans, Use the Web Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
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90% buy the item featured on this page: Business Communication: Process and Product (with meguffey.com Printed Access Card) $124.91 |
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5% buy Essentials of Business Communication $110.92 |
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3% buy Business Communication: Pocess and Product, 6th Edition |
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1% buy The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (36 Hour) $13.57 |
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