Customer Reviews

Business and Competitive Analysis: Effective Application of New and Classic Methods

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This book is the "sister" book of the authors prior effort Strategic and Competitive Analysis. This has 24 entirely new techniques covered, which added to the two dozen from the earlier one, give the reader more analysis tools than they could ever possibly use! I particularly like the coverage of some techniques like business model analysis that have not been covered in a "how to" fashion provided with examples like this book does. This book also has an excellent opening section which gives as good an overview of the context of analysis I have read. If you are a strategy or management consultant, or do competitive intelligence, this is a "must have" volume.

This book is the best reference or "how to" guide out there for doing two dozen different business analytical techniques. I have used almost half of these already and am already developing a better level of insight products for my decision making customers. My only complaint is that some techniques that I like and regularly use are not in this book but are actually in an earlier one by these same authors. Still, the ones in here are very helpful and can stand up well in their own right.

Whether a branding consultant, senior line manager or strategic planner, (the Bensoussan/Fleisher book) "Business and Competitive Analysis" provides a multitude of analytical techniques that can help one think about, build and successfully drive implementation of a winning operating roadmap. For example, with `hard' assets...e.g. buildings, plant and equipment...almost `nil' vs. that of their manufacturing counterparts, predominantly service-providing firms such as banks, insurers and investment firms might find Chapter 17 - Corporate Reputation Analysis - to be of particular value for managing "this", arguably their MOST important asset [as "reputation", NOT customers, is what usually "belongs" to a firm]. Babette and Craig...Thank you for sharing this important toolkit with us. With it, we certainly cannot say "but I did not know".

- Kevin McClair, Financial Services Industry Veteran and Wharton MBA