Industrial-Sized Deals Shop all Back to School Shop Women's Handbags Learn more nav_sap_plcc_6M_fly_beacon Disturbed $5 Off Fire TV Stick Subscribe & Save Shop Popular Services pivdl pivdl pivdl  Amazon Echo Starting at $99 Kindle Voyage Nintendo Digital Games Gear Up for Football Baby Sale
Qty:1
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
The Business of Database ... has been added to your Cart
+ $3.99 shipping
Used: Like New | Details
Sold by thrift_books
Condition: Used: Like New
Comment: Almost in new condition. Book shows only very slight signs of use. Cover and binding are undamaged and pages show minimal use . Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Business of Database Marketing Hardcover – December 1, 2006


See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
$49.95
$4.84 $2.95

Best Books of the Year So Far
Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year So Far in fiction, nonfiction, mysteries, children's books, and much more.
$49.95 FREE Shipping. Only 1 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Editorial Reviews

About the Author

Richard N. Tooker has more than 30 years’ experience in direct marketing and database marketing with a track record of achievement in creating winning marketing strategies, database marketing program design and execution, technical innovation and strategic partnerships. In his present role as solutions architect at KnowledgeBase Marketing (KBM), he assists KBM’s account services and business development teams in the development of appropriate database marketing strategies for the firm’s clients and prospects. Tooker has created and managed database programs across multiple industries including insurance, banking, consumer finance, retail, business-to-business, fundraising, membership, dealer organizations, publishing, and association marketing. He also has a deep understanding of interactive marketing and has led Internet development and interactive initiatives for major direct marketing agencies. Tooker is a highly-rated and sought-after speaker at conferences both in the United States and abroad, including programs sponsored by the Direct Marketing Association, the National Center for Database Marketing, the Bank Marketing Association, and the European Direct Marketing Association. He is an advisory board member and guest lecturer at the Interactive Marketing Institute at Virginia Commonwealth University and a frequent contributor to direct marketing industry trade publications.

NO_CONTENT_IN_FEATURE

Amazon Register Amazon Register


Product Details


More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Business of Database Marketing
This item: The Business of Database Marketing
Price: $49.95
Ships from and sold by Amazon.com