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The Business of Database Marketing Hardcover – December 1, 2006

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About the Author

Richard N. Tooker has more than 30 years’ experience in direct marketing and database marketing with a track record of achievement in creating winning marketing strategies, database marketing program design and execution, technical innovation and strategic partnerships. In his present role as solutions architect at KnowledgeBase Marketing (KBM), he assists KBM’s account services and business development teams in the development of appropriate database marketing strategies for the firm’s clients and prospects. Tooker has created and managed database programs across multiple industries including insurance, banking, consumer finance, retail, business-to-business, fundraising, membership, dealer organizations, publishing, and association marketing. He also has a deep understanding of interactive marketing and has led Internet development and interactive initiatives for major direct marketing agencies. Tooker is a highly-rated and sought-after speaker at conferences both in the United States and abroad, including programs sponsored by the Direct Marketing Association, the National Center for Database Marketing, the Bank Marketing Association, and the European Direct Marketing Association. He is an advisory board member and guest lecturer at the Interactive Marketing Institute at Virginia Commonwealth University and a frequent contributor to direct marketing industry trade publications.


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The Business of Database Marketing
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