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Business Development for Lawyers: Strategies for Getting and Keeping Clients

4.5 out of 5 stars 2 customer reviews
ISBN-13: 978-1588521361
ISBN-10: 1588521362
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Editorial Reviews

About the Author

Sally Schmidt was the first president of the Legal Marketing Association and the current president of Schmidt Marketing, Inc. She is the author of Marketing the Law Firm: Business Development Techniques.
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Product Details

  • Paperback: 310 pages
  • Publisher: ALM Media, LLC (May 1, 2006)
  • Language: English
  • ISBN-10: 1588521362
  • ISBN-13: 978-1588521361
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #857,670 in Books (See Top 100 in Books)

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Format: Paperback
The author, who served as the first president of the Legal Marketing Association, obviously understands the ins and outs of client development. Her clearly written book covers lots of important topics, including: cross selling, satisfying clients, building loyalty, and handling difficult client situations.

The author also tells attorneys how to build their reputations through effective marketing, public speaking and the like. She shares pointers on how to make ever-important networking easier and more effective.

Ms. Schmidt suggest a lot of good marketing strategies, some of which are tried and true; for example, she recommends that lawyers who are drafting written marketing materials (including their bios) should first carefully review those of their key competitors. This may seem obvious in its importance, but from my experience as a lawyer coach, all too few lawyers take the time to make this simple comparison. Perhaps after reading Ms. Schmidt's book, more attorneys will do so, following her roadmap for good marketing and client development habits.
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Format: Paperback
Realistic, in Plain english, easy strategies to implement. Simply Excellent. Period
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