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Business of Digital Television
 
 

Business of Digital Television [Paperback]

Chris Forrester (Author)

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Book Description

September 25, 2000 0240516060 978-0240516066 1
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.



Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.

You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future




Gain from the research of a key industry consultant, a complete factual understanding of the digital television industry worldwide in one readable source
See the facts in context, from the key drivers for change through to future applications
Get up to speed quickly on emerging technologies and complex markets

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Editorial Reviews

Review

"Written in an accessible style this book is well documented, its statistics are comprehensive and up to date. The essential facts, data and commentary are all brought together in one single source likely to interest a large and diverse audience."
Bohdan Jung, Warsaw School of Economics, Poland
The International Journal on Media Managment, Vol. 3, No.1, Spring 2001

From the Publisher

Written in a accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing broadcast professionals with essential facts, data and commentary in one single volume.

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Inside This Book (learn more)
First Sentence:
Digital... Convergence... Super-highway... MPEG... The web... Pick whichever term you like, it really doesn't matter because our digital future is here now. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
digital television operators, digital bouquet, thematic channels, basic tier, interactive division, niche channels, electronic programme guides, viewer loyalty, digital terrestrial television, digital platforms, platform provider, transactional services, other broadcasters, digital broadcasting
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Middle East, Canal Satellite, Los Angeles, Time Warner, Hong Kong, News Corporation, North America, Latin America, Rupert Murdoch, Cartoon Network, Premiere World, National Geographic, New York, Star Select, Via Digital, British Digital Broadcasting, Morgan Stanley, United States, British Telecom, Far East, General Instrument, Leo Kirch, The History Channel, France Telecom, News International
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