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Business to Business Direct Marketing Basics [Kindle Edition]

Lynne De Weaver , Geoff De Weaver

Kindle Price: $2.99

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Book Description

This book covers the basics of Business to Business Direct Marketing and incorporates a range of topics including: tips on getting started in Business to Business Direct Marketing, planning, list selection, database marketing, developing an 'offer', creating ads that sell as well as online, digital and social media marketing strategies.

It covers everything from traditional direct marketing strategies through to social media and digital tips that will help you create more effective and measurable advertising. This book has been written to help businesses grow and prosper in a digital, 'always on' marketing environment. It presents tried and tested Business to Business Direct Marketing strategies that will help you attract more customers, generate more leads, drive more traffic and get a better return on your investment.

Editorial Reviews

About the Author

Author profiles:

Lynne De Weaver is perhaps best known as a pioneer in Direct Marketing and has over 30 years experience in the industry. She has been Creative Director with some of the best-known and most successful multi-national Direct Marketing agencies and currently runs her own Marketing and Communications consultancy. She is the author of How to Use Direct Marketing in Your Business and Marketing for eBusiness in Australia. She is a frequent conference speaker on a range of direct marketing related topics and has recently completed her PhD.
Geoff De Weaver is one of the foremost Global Branding Experts, Direct Marketers & Social Media Evangelists today. He has a 20+ year background of representing some of the world's most iconic brands including: IBM, Microsoft, Unilever, Coca-Cola, AT&T, and more. Geoff has also led or held senior roles in some of the most influential Global Brand, Direct & Interactive Agencies worldwide including: Ogilvy & Mather, Leo Burnett, DDB and Ammirati Puris Lintas. Globally recognized as a Pioneer in the Interactive Industry, he brings substantial expertise from having lived and worked in the US, Australia, New Zealand, UK and Taiwan. Geoff  is CEO of Touchpoint Digital Group, a global leader in Social Business Design & Innovation.

Product Details

  • File Size: 126 KB
  • Print Length: 35 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007CUJ4IK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,736,788 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Geoff De Weaver is Group CEO + Founder of TouchPoint Entertainment., a leading Social Media + Live Event Company headquartered in NYC, US. Geoff is a serial web entrepreneur and one of the world's foremost experts in Global Brand Management + Advertising, Social Media, Social Business, Mobile Marketing, Digital Marketing + Streaming LIVE Events.

Geoff is ranked as a: - Top 20 SocialCEO on Twitter - Top 100 Global #Tech Influencer on Twitter and Top 20 Social Influencer on New York City on Twitter worldwide.

Touchpoint Entertainment, Inc. (TE) recognizes LIVE online events are becoming an increasingly important element of the digital and marketing mix in 2014 and beyond. By 2016 the overall market for concerts, sports and trade shows is estimated to reach $228 billion--and digital live events will account for at least 30% plus of the total market. For sports, media and entertainment businesses the ability to create and execute flawless digital delivery of live events--and successfully monetize the outputs -- is a key differentiator. We can stream to over 1.3 Billion FANS and Facebook is our Partner, as well as other 'best of breed' social, tech, software, merchant and telco companies.

TE is a world leading 'social broadcasting platform' which integrates 'best-practice' Social Media Marketing, Mobile Marketing, Email Marketing, Big Data and Sponsorship into its digital arsenal. Our goal is to get rid of choppy video and stuttering music via supplying crystal-clear, Instant-on, high fidelity. From conferences to concerts, we will bring any event to the world with a high-def, lag-free experience. Plus, build an unparalleled Customer Journey and experience for fans of Music, Sports and Entertainment.

He has a 25-year background of representing some of the world's most iconic worldwide brands including: Unilever, Coca Cola, IBM, IMG, Microsoft, E*Trade, Nestle, Air France, AT&T, VISA,, Ferrari, P&G, Shutterfly and others. Geoff has led and held senior roles in some of the most influential Global Brand, Direct & Interactive Agencies worldwide including: Ogilvy & Mather, Leo Burnett, Ammirati Puris Lintas, DDB, and more.

Geoff Pioneered the Interactive Industry in Australia/Asia Pac in the mid 1990s and even launched a Digital Office for Omnicom (NYSE: OMC) in San Francisco, USA during the "dot com" days. He brings substantial global expertise to any project or campaign - having lived and worked in the US (NYC & San Francisco), Australia, New Zealand, UK and Taiwan and traveled extensively on business worldwide.

Geoff is CEO of Touchpoint Digital Group and understands exactly how to build engaging brands, drive traffic, gain more subscribers and leads, build lasting relationships with clients and build businesses for the Networked + Mobile Era. Touchpoint Digital Group also streams LIVE Events over all Internet connect devices and offer sporting, music and event fans the opportunity to buy via our Shopfronts LIVE during our webcast Events. We can exclusively impact over 1.2 billion Facebook users.

Geoff is globally renowned Social Media & Social Business Connector on Twitter with more than 830,000 plus Followers, 29 million plus connections on LinkedIn. He is also connected on Facebook, Google+, YouTube, Pinterest and other social platforms. Geoff is a Social Influencer and is ranked in the Top 1% worldwide on Klout, Kred (998/12) and LinkedIn.

Geoff is passionate about popular culture, disruptive + technology-driven methodologies, and is expert at bridging the gap between companies, their clients and their audiences or fans. Geoff utilises the best tools/platforms/people and helps your business grow & develop engaging experiences. He shows clients how to take content, monetized it anywhere, on any device - not just one-to-one, but one-to-many via Social Media + Social Streaming. Additionally, Geoff has unparalleled depth of expertise in Social Media Celebrity, Sporting and Band Management.

Geoff has been featured in Advertising Age, Adweek, Media Post, New York Times, Marketing Magazine, B&T, Ad News, Campaign Brief, Ad Age Asia, The Sydney Morning Herald, The Australian, Australian Financial Review, Marketing Magazine, Direct Marketing News, Direct, B2B, Brandweek, Mediaweek, Admedia, NZ Marketing Magazine, NZ Herald, National Business Review and numerous other publications.

Geoff is also the Owner/Moderator of the largest 'specialist' Social Business Group on LinkedIn today. Please feel free to join this group of CEOs, CMOs, and entrepreneurs at: Geoff is also Owner/Moderator of the largest 'Klout" group on LinkedIn too e.g. The Klout Networking Group.

Ranked of the TOP 100 Tech Influencers on Twitter in 2014. With Jack Dorsey, Elon Musk, Rupert Murdoch, Robert Scoble, Arianna Huffington, Marissa Mayer and more. Read more

Geoff lives between New York City, Los Angeles + Byron Bay, Australia, and graduated from Miami University.

Please feel free to connect with Geoff on:

Twitter: @geoff_deweaver
Amazon Authors Page:

Author, Speaker, Coach, Passionate Traveller and Advertising/Media/Digital/Entertainment Veteran.


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