Business Driven Technology with Premium Content Card [Hardcover]

Paige Baltzan (Author), Amy Phillips (Author)

Book Description

ISBN-10: 0077359356 | ISBN-13: 978-0077359355 | Publication Date: September 24, 2009 | Edition: 4

The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. With 21 Business Plug Ins, instructors may customize the degree in which the business initiative is explored prior to the technology solution making those possible. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDT provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDT is designed to give students the ability to understand how information technology can be a point of strength in an organization.

Editorial Reviews

About the Author

Paige Baltzan, of the University of Denver.

Amy Phillips is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver.

Product Details

• Hardcover: 616 pages
• Publisher: McGraw-Hill/Irwin; 4 edition (September 24, 2009)
• Language: English
• ISBN-10: 0077359356
• ISBN-13: 978-0077359355
• Product Dimensions: 10.9 x 8.7 x 1.1 inches
• Shipping Weight: 3.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #12,353 in Books (See Top 100 in Books)
  • #11 in Books > Computers & Technology > Computer Science > Software Engineering > Information Systems
  • #21 in Books > Computers & Technology > Business & Culture > Manager's Guides to Computing

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Good "up to date" book on current business issues and technology, February 6, 2011

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R - See all my reviews

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This review is from: Business Driven Technology with Premium Content Card (Hardcover)

Only downside is the price. Otherwise, the facts, illustrations, and layout of the book are exceptional. Would recommend this book to others. Especially those in management. >R

5.0 out of 5 stars Easy flowing textbook., January 10, 2012

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Gentry - See all my reviews

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This review is from: Business Driven Technology with Premium Content Card (Hardcover)

I am currently using this textbook in a MACC program and I absolutely love it! The chapters are short and precise. The text is not dry and boring and it reads more like a regular book. The textbook consistently uses real world companies to give you examples of the text material in actual practice. The book is broken up into units and all the chapters in the unit compliment and build upon the other. Also the website support for this book by the publisher is really helpful and provides great Powerpoints that actually condense the chapters and business plug-ins really well. The Powerpoints alone are actually sufficient study material for quizzes. Combined with the publisher website support this textbook is easily one of the top two I have used in both undergraduate and grad school.

4.0 out of 5 stars Needed it for a class, September 23, 2011

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elizabeth.eac - See all my reviews

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This review is from: Business Driven Technology with Premium Content Card (Hardcover)

I bought this book since it was required for a class I am currently taking. It isn't difficult to read, and in terms of a textbook, it's good.