If the heart of ecotourism rests in a love of nature, wildlife, and native cultures, then the brains of ecotourism must tend to the day-to-day business operations – the logical processes which can transform this love into a viable business without compromising principles.
Clearly, some direction is needed. The Business of Ecotourism not only meet all the criteria of an exceptional business handbook, but addresses the special needs of ecotourism operators as well. The book covers a wide range of topics, from budget and business plans to setting environmental policies and developing partnerships.
Furthermore, The Business of Ecotourism is thorough without sacrificing readability, concise without omitting crucial steps in the business process, and practical without being overly simplistic.
Using a building blocks approach, author Carol Patterson helps you analyze your unique business, identify obstacles, and offers suggestions and solutions for a "win-win" strategy between business and nature.
