e-Business Essentials: Successful e-Business Practices - From the Experts at PC Magazine [Paperback]

Editors of PC Magazine (Author)

Book Description

Publication Date: November 13, 2000 | ISBN-10: 078972474X | ISBN-13: 978-0789724748 | Edition: 1

The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints. Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment. e-Business Essentials is for business managers, entrepreneurs, and professionals looking to implement and expand e-commerce in their business. Its also for start-up companies and small business owners.

Editorial Reviews

From the Inside Flap

"This is the book for you if you're serious about e-business. Find out where you fit, what you need to do, and how you can do it. Better read it before your competition does."
--Mark Tuomenoska
CEO, OpenReach

From the Back Cover

The staff of PC Magazine has developed special talents and created a special focus on e-business. They produce practical and comprehensive explanations of the entire e-business process, from e-purchasing through production management and on to customer relationship management. They have developed expertly designed infographics, detailed information, and comprehensive explanations along with practical insight and hints. Readers will learn the challenges and problems met by e-business, an e-business vocabulary, the practical fundamentals of e-business systems, the major players, and many tips on deployment. e-Business Essentials is for business managers, entrepreneurs, and professionals looking to implement and expand e-commerce in their business. Its also for start-up companies and small business owners.

See all Editorial Reviews

Product Details

• Paperback: 240 pages
• Publisher: Que; 1 edition (November 13, 2000)
• Language: English
• ISBN-10: 078972474X
• ISBN-13: 978-0789724748
• Product Dimensions: 9.1 x 7.4 x 0.6 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,081,069 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars The first book you should read on e-Business. Fun to read!, December 21, 2000

By 

Sojourner "JL" (San Diego, CA USA) - See all my reviews

This review is from: e-Business Essentials: Successful e-Business Practices - From the Experts at PC Magazine (Paperback)

Confused over jargons and buzzwords such as CRM, MRO, B2B, B2E, e-Procurement? Loss in conversations about doing business over the Internet? Need a jump-start in understanding what e-Business and e-Commerce is all about? Then look no further. "E-Business Essentials" by Frank J Derfler may be the book you are looking for.

This book is probably the first of its kind that stresses on the importance of relationships in e-Business - relationships between your company and its customers, suppliers and employees. These relationships are the cornerstone to the three major building blocks of e-Business, Business to Consumer, Business to Business and Business to Employees. Each of these building blocks is discussed in details in its own section, substantiated with interesting real world case studies.

This book does not attempt to be a `how-to' manual. There are little or no technical design or architecture diagrams and definitely no code examples. Its main emphasis is on the `whys' and the `whats' of e-Business. Buzzwords and important concepts are conspicuously marked and defined in the margins of pages that discuss them.

Although written primarily for those with little or no exposure to the subject, it is by no means a 'Dummies' book. While it is written in layman's language and a style that is easy to understand, there are enough details to challenge the intellect. It will definitely lay a good foundation in the understanding of the fundamentals. Even those who have been in e-Business for a while will find this book refreshing and well organized.