The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (Hardcover)

by Judy Allen (Author) "There is a specific rhythm or flow that must be incorporated into event design and there is a reason behind every choice from food to..." (more)
Key Phrases: site inspection tickets, sales incentive group, hours local staff, The Body of the Proposal, Client Contracts, New York (more...)

Editorial Reviews

Review
"This book has it all! It's the key that unlocks the mystery behind event planning." -- Leslie McNabb, Senior Manager, Event Planning, Scotia Capital (Back of Book Endorsement)

"Written for anyone who has to prepare dynamite meetings and special events...a must-have desktop reference." -- Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals (IAAP)(Back of Book Endorsement)

A thorough, well designed, and easy to read book ... a valuable resource for anyone who works in special events. -- Charity Village Newsweek, September 16, 2002

Allen’s latest offering zeros in on issues involved executing special events. Check out the useful and educational sample proposals. -- Meetings and Incentive Travel Magazine, October 2002, Janet White Bardwell, Associate Editor

Chapters on contracts, negotiations and fees are impressive. The all-business companion to Allen's "Event Planning The Ultimate Guide." -- Meeting News

It's the how-to that's a must-do for the meetings, incentive, and event planning industry! -- Peggy Whitman, President, Society of Incentive & Travel Executives SITE

Make sure this guide finds a spot on your bookshelf. It's not an exaggeration to say it covers every aspect. -- Successful Meetings Magazine, November 2002

Make sure this soup-to-nuts bible of event planning finds a place on your bookshelf--or better yet in your briefcase. -- Michelle Gillan, Senior Editor, Successful Meetings Magazine

More than 300 pages of practical advice for foolproof planning -- peppered with boldface tips for troubleshooting potential problems. -- Special Events Magazine, November 2002, Lisa Hurley, Editor

This book covers everything from strategic objectives to the signing of contracts ... there is little that Allen has overlooked. -- Marketing Magazine, February 2003

Review
"The Business of Event Planning is a must-read for those in the event planning business. Strategic in through and design and user-friendly in presentation, it literally tells you the paths to follow and the pitfalls to avoid. Well told, with examples to follow and stories to relate to, it's the 'how-to' that's a 'must-do' for the meetings, incentive, and event planning industry."
— Peggy Whitman, President, Society of Incentive & Travel Executives; and Western Regional Sales Director, Marriott Incentive Awards

"As more and more administrative professionals are assigned meeting planning responsibilities, there needs to be an easy-to-understand, fool-proof, quick read by someone who has been there and done it successfully. Written for anyone who has to prepare dynamite meetings and special events, The Business of Event Planning is your Bible and a must-have desktop reference. Thank, Judy Allen! You saved the day!"
— Susan Fenner Ph.D., Manager, Education and Professional Development, International Association of Administration Professionals (IAAP)

"Guidance for new planners, reminders for experienced ones, and useful tips for everyone. This book has it all! It's the key that unlocks the mystery behind event planning, and should be mandatory reading for planners everywhere."
— Leslie McNabb, Senior Manager Event Planning, Scotia Capital

PRAISE FOR JUDY ALLEN'S FIRST BOOK Event Planning

"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
— Meeting Professional Magazine

"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
— Success Magazine

"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."
— Sales Promotion Magazine

"A guide to well planned events. Event Planning is a must for any PR maven."
— Marketing Magazine

See all Editorial Reviews

Product Details

• Hardcover: 320 pages
• Publisher: Wiley; 1st edition (September 16, 2002)
• Language: English
• ISBN-10: 047083188X
• ISBN-13: 978-0470831885
• Product Dimensions: 9 x 6.1 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #144,629 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

33 of 36 people found the following review helpful:

5.0 out of 5 stars Packed with Knowledge!, April 29, 2003

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We from getAbstract recommend this logistical guide to corporate staffers or event planners who want to master the fine details.

21 of 24 people found the following review helpful:

4.0 out of 5 stars A Must Read, August 11, 2002

By A Customer

This book gives a step-by-step plan on how to plan special events. It is a great reference for anyone who plans a career in this filed. I would also recommend Guerilla PR Wired by Michael Levine along with this book. These two cover the basis for PR and events planning.

15 of 17 people found the following review helpful:

5.0 out of 5 stars Packed With Knowledge!, June 11, 2004

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER)    (REAL NAME)

Planning a corporate party or special event? Don't lift a finger until you've read The Business of Event Planning. In this highly practical book, author Judy Allen covers every aspect of the process in exhaustive detail. Allen, an author, writer and experienced event planner, contends that events are more than just feel-good activities. Events, she says, must be staged as strategic tools with return-on-investment potential. If you want to know how, she covers all the basics. Even though the book is geared toward large events, the principles can be applied to functions of any size. Allen includes details of proposal writing, itineraries, contract negotiations, fee setting, high tech applications and security concerns in a post-September-11 world. We recommend this logistical guide to corporate staffers or event planners who want to master the fine details.