Customer Reviews

Business Expectations: Are You Using Your Technology to Its Fullest?

5 star:		(2)
4 star:		(1)
3 star:		(0)
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1 star:		(0)

 

 

"Business Expectations" blasts through the self-indulgent clap-trap of recent tech business books with clear thinking and a gripping style that will super-charge your organization and its use of technology.

While some companies claim to have drunk the Kool-Aid of Innovation, reading Blander and Bergeron's book will make you think you've got Innovation coming out of your pores.

A must for every desk blotter!

Cuts through all that New Economy hype and gives you the real deal. A wonderfully easy book to read, understand, and immediately use to drive competitive advantage and concrete business improvements.

Highly recommended to anyone looking to jump-start their organization's use of technology.

Using the fascinating analogy of the alchemist turning magic into gold, Bergeron and Blander - two Harvard & MIT professors - describe the process of turning an idea into a successful product. And that's just the first section!

As a partner in a professional services firm looking to diversity our labor-intensive services into technological applications, this book was right up my alley. Business Expectations helped me understand the process using real-world models and examples.

I highly recommend this book!