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Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing [Kindle Edition]

Scott Steinberg
4.0 out of 5 stars  See all reviews (10 customer reviews)

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Book Description

From smartphone apps to tablet PCs and social networks, any business can use technology to increase ROI and boost productivity without sacrificing quality or customer service. A complete guide with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to tap their power within. From marketing and management to leadership, advertising and public relations, learn how to slash costs and maximize productivity using today's latest high-tech innovations. Every business - and business plan - can profit from keeping up with IT advances. Join us as we reveal how to give yours an upgrade.

Includes: Best Business Apps, Gadgets, Online Services - Social Media Secrets: Facebook, Twitter, Google+ - Advertising and PR on Any Budget - Online Marketing and SEO - IT Security Tips - How to Start Any Business Overnight

"The one book every entrepreneur should keep handy."

Gary Shapiro, CEO, Consumer Electronics Association

"A superb resource for entrepreneurs that provides smart, actionable tips and advice for getting nearly any business off the ground - and successfully keeping it running."

Barbara Corcoran
Real Estate Mogul
Star of ABC's Shark Tank

"A terrific resource for entrepreneurs hoping to navigate the new media waters."

David Meerman Scott
Bestselling Author, The New Rules of Marketing and PR

At the same time encyclopedic and amazingly compact: An extraordinary resource for any start-up or well-established business. "

Dick Bolles
Author, What Color Is Your Parachute 2012

"Unbelievably packed with practical, useful and valuable advice."
John Jantsch
Author, Duct Tape Marketing

"A great resource for entrepreneurs who are looking to use cutting-edge technology to grow their business. "
Dan Schawbel
Founder, Millennial Branding
Author, Me 2.0: 4 Steps to Building Your Future

"A must-have... Don't start a business without it!"

Anita Campbell
CEO and Publisher, Small Business Trends

"A CliffsNotes for any small business or startup that offers practical advice for marketing, social media, and maximizing the opportunities that technology can bring."

Thomas Byun
VP and General Manager, Yahoo! Small Business

Product Details

  • File Size: 1313 KB
  • Print Length: 134 pages
  • Page Numbers Source ISBN: 1105792617
  • Simultaneous Device Usage: Unlimited
  • Publisher: READ.ME (June 13, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008BM9DZ2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #9,358 Free in Kindle Store (See Top 100 Free in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
By .
Format:Kindle Edition
This book is a good read for small startups. It provides a few good tips or ideas about online marketing, and it can be a good reference guide for new online marketing ideas. However, for more advanced online marketing skills, such as PPC, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before. Read more ›
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1 of 2 people found the following review helpful
5.0 out of 5 stars Excellent resource January 3, 2013
Format:Kindle Edition|Verified Purchase
This little book is a great resource for small business owners and entrepreneurs. I got some very good ideas about building an online community, more than I have from some of the social media "how-to" books I've previously read. The tips on various technologies are helpful too. Scott has a nice writing style and is very good at practicing what he "preaches." I would recommend this book to anyone who needs a source of good ideas.
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1 of 2 people found the following review helpful
2.0 out of 5 stars old methods January 9, 2014
By Albert
Format:Kindle Edition|Verified Purchase
The things that are talked about in this book are out dated and of no use to marketers starting out these days .....
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0 of 1 people found the following review helpful
2.0 out of 5 stars Not For The Simple Reader January 6, 2014
Format:Kindle Edition|Verified Purchase
I originally thought this book would be a quick read with a few helpful business tips. I found it to be overall ok and I got a few solid tips out of it but it was hard to follow and difficult to understand because of the language.
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0 of 1 people found the following review helpful
4.0 out of 5 stars Highly Informative April 22, 2014
By Xavier
Format:Kindle Edition|Verified Purchase
Great read. Picked up some really great business apps that were recommended. Easy to understand minus the technical jargon. Grab a copy
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More About the Author

Bestselling business and lifestyle author Scott Steinberg ( is one of the world's most celebrated professional speakers, futurists, and strategic innovation consultants, as seen in 600+ outlets from CNN to The Wall St. Journal.

The CEO of management consulting and market research firm TechSavvy Global, he helps clients create value and cultivate competitive advantage on the back of emerging innovations and trends. A top-rated provider of keynote speeches, workshops and seminars for Fortune 500 businesses, non-profits, associations and educational institutes, he's partnered with many leading organizations to deliver game-changing leadership, education, and change management programs.

Among today's most-quoted keynote speakers and trend experts, as seen by over one billion people worldwide, Scott's 10+ year track record for accurately predicting business, consumer and technology trends has made him a fixture in mainstream media.

Today's #1-ranked technology expert according to Google, he's been a syndicated columnist on change and innovation for numerous outlets ranging from Fast Company, Inc. and Entrepreneur to Rolling Stone and The Huffington Post.

For more information, you can follow him on Twitter (@AKeynoteSpeaker), or visit his website at


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