From the Back Cover
"... a delicious read, a candy dish of witty reflections about the current state of management in a candid and disarming personal tone. Two thumbs up!"
Gabriel Szulanski, Professor of Strategy, INSEAD
"If the role of CEO is chief storyteller, Vermeulen's role is chief doubter ... You'll never look at business in the same way again."
Stevie Spring, Chief Executive Officer, Future plc
"disrobes the emperor of conventional wisdom to reveal how things really work in the strange business of business ... ."
Costas Markides, Professor and holder of the Robert P. Bauman Chair in Strategic Leadership, London Business School
"Every so often a book comes along that re-frames business, Business Exposed does just that in a face-paced, smart read, chock full of insights that you won't expect."
Kathleen M. Eisenhardt, Stanford Warren Ascherman Professor of Strategy and Organization, Stanford University
PARES BACK THE CORPORATE VENEER WITH A SCALPEL AND EXPOSES THE NAKED TRUTH ABOUT HOW BUSINESS REALLY WORKS
About the Author
Freek Vermeulen is Associate Professor of Strategic & International Management at London Business School, teaching courses to executives and executive MBA students. He is the recipient of several teaching and various research-related awards, including the first-ever LBS Excellence in Teaching award and the prestigious Academy of Management Journal Best Paper Award. Freek is an active consultant for companies such as KPMG, and a key-note speaker on various topics.