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The Business of Fashion: Designing, Manufacturing, and Marketing
 
 
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The Business of Fashion: Designing, Manufacturing, and Marketing [Hardcover]

Leslie Davis Burns (Author), Nancy O. Bryant (Author)
4.7 out of 5 stars  See all reviews (6 customer reviews)

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The Business of Fashion: Designing, Manufacturing, and Marketing, 4th Edition The Business of Fashion: Designing, Manufacturing, and Marketing, 4th Edition 4.7 out of 5 stars (6)
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Book Description

1563671824 978-1563671821 April 1, 2002 2
The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

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The Business of Fashion: Designing, Manufacturing, and Marketing + How to Set Up and Run a Fashion Label + The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
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Editorial Reviews

About the Author

Leslie Davis Burns is Chair of the Design and Human Environment Department at Oregon State University. She is a fellow of the International Textile and Apparel Association and has received numerous honors, including the D. Curtis Mumford Faculty Service Award. She has also co-authored Changing Appearances: Understanding Dress in Contemporary Society and has had many works published in the Clothing and Textiles Research Journal. Nancy O. Bryant is Professor Emeritus in the Design and Human Environment department at Oregon State University. In addition to her teaching experience, she has had industry experience as a ballet costumer/designer, pattern grader, and theatrical costumer.

Product Details

  • Hardcover: 624 pages
  • Publisher: Fairchild Pubns; 2 edition (April 1, 2002)
  • Language: English
  • ISBN-10: 1563671824
  • ISBN-13: 978-1563671821
  • Product Dimensions: 9.4 x 7.6 x 1.5 inches
  • Shipping Weight: 2.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #821,015 in Books (See Top 100 in Books)

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Customer Reviews

6 Reviews
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Average Customer Review
4.7 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

132 of 140 people found the following review helpful:
5.0 out of 5 stars A very good introduction and view into the Fashion Business, June 15, 1999
By A Customer
I not only learned alot from reading this book but actually enjoyed the reading considering it's a text book. As someone who's trying to get back into the fashion industry after a 20 year hiatus; I feel that I have the knowledge I need to head in the direction I want to go now. I really liked how they used real companies for examples and at the end of each chapter they have an explanation of a job in the industry with comments from people in those jobs. There's lots of charts, lists of important contacts, calendars of events, etc that will be important to anyone starting a fashion business or wanting to find a job in fashion. It's worth the money if you can't afford to go to school for this.
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21 of 29 people found the following review helpful:
5.0 out of 5 stars I used this book for a class..., July 19, 2004
By A Customer
This review is from: The Business of Fashion: Designing, Manufacturing, and Marketing (Hardcover)
This book was to be purchased for my "Business of Fashion" class. What a great purchase. After the class was over I didn't turn it back in to get money for it. I kept it knowing that someday I may want a reference guide. It was a great investment!
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5.0 out of 5 stars fantastic book! very informative.., June 10, 2011
Amazon Verified Purchase(What's this?)
Great book..Great for anyone wanting to start in the retail fashion industry. Great read from start to finish.I definately recomend this book!
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