The Business of Fashion: Designing, Manufacturing, and Marketing (3rd Edition) [Hardcover]

Leslie Davis Burns (Author), Nancy O. Bryant (Author)

Book Description

ISBN-10: 1563675706 | ISBN-13: 978-1563675706 | Publication Date: October 31, 2007 | Edition: 3rd

The third edition of this authoritative text focuses on the organization and operation
of the U.S. textiles and fashion industry how fashion apparel and accessories are
designed, manufactured, marketed, and distributed and examines the role of these
industries within a global context. Since the publication of the first edition, the textile
and apparel industries have continued to undergo tremendous change. Quick Response
strategies have evolved into supply-chain management, Web-based business-to-business
and business-to-consumer communications and commerce have grown, and
mass customization is a reality. The third edition of this book continues to capture the
dynamics of the fashion industry by emphasizing the technological, organizational, and
global changes in its various components.

Editorial Reviews

About the Author

Leslie Davis Burns, Ph.D., is Professor and Chair of the Department of Design and Human Environment at Oregon State University. She teaches and conducts research on consumer behavior and the textile and apparel industries and is author/co-author of seven books and over 55 research articles. She is a Fellow and Distinguished Scholar of the International Textile and Apparel Association and the recipient of the Educator of the Year Award from Apparel Magazine in addition to several OSU leadership and teaching awards.

Nancy O. Bryant is Professor Emerita at Oregon State University. In addition to being honored as a Costume Society of America Fellow, she's been awarded the Robert Hillestad Lifetime Achievement Award in Aesthetics and Design, the University of Minnesota Alumni Society Legacy Award, and the OSU Alumni Association Distinguished Professor Award. She's a member of the International Textile and Apparel Association and Costume Society of America.

Product Details

• Hardcover: 656 pages
• Publisher: Fairchild Pubns; 3rd edition (October 31, 2007)
• Language: English
• ISBN-10: 1563675706
• ISBN-13: 978-1563675706
• Product Dimensions: 9.5 x 7.7 x 1.6 inches
• Shipping Weight: 2.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #46,700 in Books (See Top 100 in Books)
  • #44 in Books > Arts & Photography > Design & Decorative Arts > Textile & Costume

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Customer Reviews

Most Helpful Customer Reviews

132 of 140 people found the following review helpful:

5.0 out of 5 stars A very good introduction and view into the Fashion Business, June 15, 1999

By A Customer

This review is from: The Business of Fashion: Designing, Manufacturing, and Marketing (Hardcover)

I not only learned alot from reading this book but actually enjoyed the reading considering it's a text book. As someone who's trying to get back into the fashion industry after a 20 year hiatus; I feel that I have the knowledge I need to head in the direction I want to go now. I really liked how they used real companies for examples and at the end of each chapter they have an explanation of a job in the industry with comments from people in those jobs. There's lots of charts, lists of important contacts, calendars of events, etc that will be important to anyone starting a fashion business or wanting to find a job in fashion. It's worth the money if you can't afford to go to school for this.

21 of 29 people found the following review helpful:

5.0 out of 5 stars I used this book for a class..., July 19, 2004

By A Customer

This review is from: The Business of Fashion: Designing, Manufacturing, and Marketing (Hardcover)

This book was to be purchased for my "Business of Fashion" class. What a great purchase. After the class was over I didn't turn it back in to get money for it. I kept it knowing that someday I may want a reference guide. It was a great investment!

5.0 out of 5 stars fantastic book! very informative.., June 10, 2011

By 

Fel - See all my reviews

Amazon Verified Purchase

This review is from: The Business of Fashion: Designing, Manufacturing, and Marketing (3rd Edition) (Hardcover)

Great book..Great for anyone wanting to start in the retail fashion industry. Great read from start to finish.I definately recomend this book!