Noted industry founder, consultant and personal training expert Thomas Plummer puts his 26 years of experience into this all-encompassing resource on the business side of fitness. In sixteen chapters Plummer identifies five core topics that are crucial for those beginning a new fitness business or looking to build an existing business. In logical, easy-to-understand and apply language, Plummer covers such critical subjects as levels of maturity, building renewals and member retention, price structures, financial problem solving, reports and profit centers, business plans and strategic planning, as well as working with accountants, building premium programs, and much, much more. Large format with nearly 400 pages of information!
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About the Author
Thomas Plummer has over 20 years experience in the fitness industry. He is the founder of the Thomas Plummer Company, which currently has eight full-time employees and does approximately 22 major seminars per year. Thomas Plummer presents to over 4,000 people a year, including acting as MC for special events such as the national Powerhouse convention, writes numerous articles, and does independent consulting around the country. He has recently been featured on the cover of the IHRSA magazine and Club Insider.
In 1980, Thomas became the Vice President of Operations for ATA Fitness Centers located in San Francisco. This chain had 90 commercial fitness centers and 150 commercial martial arts schools. He was also a club manager and martial arts instructor in San Diego from 1980 to 1998.
From 1985 to 1989, he became the Vice President of Marketing for American Service Finance, the largest third-party financial-service provider in the industry. He was the Executive Director of the National Health Club Association from 1989 to 1990.
He created Thomas Plummer and Associates in 1991 and started a limited tour with industry sponsorship. In 1999, he reformed the company as the Thomas Plummer Company and added Lloyd Collins as president and partner.
Thomas attended Western Illinois University and then attended graduate school at the University of Arkansas. He is a 3rd-degree black belt and has been involved in martial arts since 1976.
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Most Helpful Customer Reviews
13 of 13 people found the following review helpful:
5.0 out of 5 stars
Superb Advice and Detail!,
Amazon Verified Purchase(What's this?)
This review is from: The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business (Paperback)
I am starting a World Gym in New England. Although there were only 2 reviews for this book (very good reviews I might ad), they both hit home with me. One of which was the Drapers' comments. Their gyms have an excellent reputation and seeing them praise this book was enough for me (no, I have never met the Drapers and do not kow them). About me: I have a BS and an MBA (majoring in Entrepreneurship) from a top business school in MA. Therefore, I have a good knowledge base of finance, marketing, and more. I also have very good managerial skills from my profession as a Project Manager and beleive I have good common sense. I read this book cover to cover. I learned something on just about every page. This book will take you from setting up pre-opening sales to having very specific checks and balances after the business is open. In addition, this book provides a full drawn out plan for you. I cannot praise this book enough. Although I have not put the teachings of this book to use, I found all of the teachings VERY informative and VERY sensible! Buy this book if you're opening a gym or have had a gym for a number of years. Well worth the $!!!!!
11 of 11 people found the following review helpful:
3.0 out of 5 stars
Its ok, his marketing ideas are fresh,
By
This review is from: The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business (Paperback)
I got this book thinking I would learn something new, my advice is this: If you have a strong base in Business Consulting, DONT BUY IT. If you have NO business savvy, then its for you. He really knows his stuff, but I was disappointed as I expected something else, and since I work for a business consulting firm, I was more than surprised to discover that its a BUSINESS CONSULTING BOOK. I had expected lists of gear to buy, places to call, etc.
I did find this book interesting in the respect that I already smoked his "industry standard" statistics, and liked his marketing ideas. I read it cover to cover. I dont suggest you follow his advice of opening a club in debt, and stay in debt. Its VERY easy to get and stay solvent. From the beginning. He also gives you great numbers and referrals of agencies to call, for processing and such. However, with the advent of the Internet, I found even BETTER ones out there!!!
17 of 19 people found the following review helpful:
5.0 out of 5 stars
Nobody better than Plummer!,
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Amazon Verified Purchase(What's this?)
This review is from: The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business (Paperback)
Thomas Plummer literally saved our gym business, more than once in fact. My husband and I have been around gyms for over 60 years between us, but that doesn't mean we know how to make the business end work, so when a friend recommended we take a Plummer weekend seminar, we took the plunge. Six months and a bunch of changes later, we went back for more. A year later, we went to his week-long business school, and the following year we sent our staff to his weekend seminar. Five years have passed and we're now selling our gym. One of the first things we did was get the new buyers to schedule themselves into a Plummer seminar. While they're waiting for one to hit the calendar, I ordered a copy of "The Business of Fitness." One of the new partners is so caught up in it he can barely sleep. The other partner's getting anxious to learn this material, so much that I had to come back and order a second copy. Good thing. The first copy is highlighted in yellow, scribbled on and too dog-eared to share anyway! If you're in the gym business and want to know how to compete with the big guys down the street, get a copy today and read it this weekend. No kidding! Laree Draper
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Inside This Book
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First Sentence:
You can't be everything to everyone in the fitness business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
receivable base, base operating expense, most fitness businesses, monthly receivable check, new annual memberships, selling somebody something, profit center income, new sales income, new membership sales, business people plan, munchie bars, member workout, core profit centers, month per member, foundational numbers, auto renewal, four profit centers, prospectus plan, contractual membership, membership tool, cardio area, vanilla box, profit center revenue, chain rep, gym business Key Phrases - Capitalized Phrases (CAPs): (learn more)
Today Month-to-date, Amnesty Night, Sarah Smith, Monday Mania, Thomas Plummer Company, Goal-per-day Today, Las Vegas, Little Rock, San Francisco, Cardio Theater, Jim Johnson, Johnny Sindell, Later You Have, Randall Washington, Rudy Fabiano, Thursday of January New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
You can't be everything to everyone in the fitness business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
receivable base, base operating expense, most fitness businesses, monthly receivable check, new annual memberships, selling somebody something, profit center income, new sales income, new membership sales, business people plan, munchie bars, member workout, core profit centers, month per member, foundational numbers, auto renewal, four profit centers, prospectus plan, contractual membership, membership tool, cardio area, vanilla box, profit center revenue, chain rep, gym business Key Phrases - Capitalized Phrases (CAPs): (learn more)
Today Month-to-date, Amnesty Night, Sarah Smith, Monday Mania, Thomas Plummer Company, Goal-per-day Today, Las Vegas, Little Rock, San Francisco, Cardio Theater, Jim Johnson, Johnny Sindell, Later You Have, Randall Washington, Rudy Fabiano, Thursday of January New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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