This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organisations and the core functions that contribute to their operations.
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From the Back Cover
Business Functions is part of a major new national programme of highly developed texts and modules for undergraduate students following business studies courses. It provides 150 hours of quality study to be used by students in a supported learning environment.
This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organizations and the core functions that contribute to their operations.
All the units are carefully sequenced and organized to ensure clarity and ease of use. Topics covered include:
- Business environments.
- The organization.
- Marketing.
- Operations management.
- Human resource management.
Business Functions has been written and developed by a highly experienced team drawn from the Open Learning Foundation's member universities. Using a range of questions, self-assessment exercises, examples and assignments, Business Functions is the most effective teaching and learning resource available at this level.
About the Author
Jim Pearce is Joint Head of the Teaching Company Centre and Principal Lecturer in the University of Plymouth Business School.
Lynne Butel is Senior Lecturer (Corporate Strategy) in the University of Plymouth Business School.
Jacqueline McIntyre is Senior Lecturer (Human Resource Management) in the University of Plymouth Business School.
Tony Curtis is Director of Studies (Postgraduate Courses) in the University of Plymouth Business School.
David Smith is Lecturer (Operations Management) in the University of Plymouth Business School.
Stephen Rainbow is Associate Dean in the University of Plymouth Business School.
Christine Swales is a freelance author/editor.
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Inside This Book
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First Sentence:
As a starting point for our discussions about the individual business functions of organisations, we look at some overall features. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Church Vale, Reg Pearce, European Union, Jill's Jewellery, Prentice Hall, Valve Ltd, Body Shop, British Airways, Companies Act, Grand Metropolitan, New York, Lombard Ltd, London Transport, North America, North Sea, Common Agricultural Policy, Home Office, Memorandum of Association, Far East, Harvard Business Review, Huntingdon Life Sciences, Langstone Charts, Bill Gates, British Steel, Civil Aviation Authority New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
As a starting point for our discussions about the individual business functions of organisations, we look at some overall features. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Church Vale, Reg Pearce, European Union, Jill's Jewellery, Prentice Hall, Valve Ltd, Body Shop, British Airways, Companies Act, Grand Metropolitan, New York, Lombard Ltd, London Transport, North America, North Sea, Common Agricultural Policy, Home Office, Memorandum of Association, Far East, Harvard Business Review, Huntingdon Life Sciences, Langstone Charts, Bill Gates, British Steel, Civil Aviation Authority New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 100
books:
See all 100 books this book cites
- Operations Management: Producing Goods & Services by Donald Waters on 4 pages
- Strategic Management by Arthur A. Thompson on page 79, page 208, and page 530
- Strategic Management by John Thompson on page 79, page 208, and page 530
- Marketing Management (12th Edition) by Philip Kotler on page 78, page 292, and page 293
- Strategic Management: Awareness and Change by John Thompson on page 79, page 208, and page 530
See all 100 books this book cites
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