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Business Gamification For Dummies (For Dummies (Math & Science)) [Kindle Edition]

Kris Duggan , Kate Shoup
4.5 out of 5 stars  See all reviews (24 customer reviews)

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Book Description

The easy way to grasp and use gamification concepts in business

Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).

Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.

  • How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment
  • How to build a successful gamification program
  • How to entice and retain customers using gamification
  • How to drive employee behavior inside your organization
  • Real-world illustrations of gamification at work

If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.

Editorial Reviews

From the Back Cover

Learn to:

  • Build a successful gamification program
  • Entice and retain customers
  • Drive employee behavior within your organization

Want to use gamification concepts in business? Game on!

Interested in improving customer loyalty, engagement, and retention? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you're interested in learning more about this exciting and innovative business strategy, Business Gamification For Dummies has you covered.

  • Gamification 101 — find out how gamification helps you understand the psychology of your users, see how that relates to your business objectives, and determine what behaviors are likely to drive those objectives
  • Pick your path — get a handle on the six types of gamification frameworks — social loyalty, community expert, competitive pyramid, gentle guide, company collaborator, and company challenge — to decide which is best for your business goals
  • Get your game on — discover how to assemble your team and get your gamification program off the ground, whether you're building your own gamification program from scratch or partnering with a provider
  • Smart gamification — expand your knowledge with suggested resources for further study and sites and apps that get gamification right

Open the book and find:

  • The lowdown on game mechanics
  • What makes users tick
  • Tips on clarifying business objectives
  • Valued vs. valuable behavior
  • The rewards of rewarding
  • The 4-1-1 on gamification frameworks
  • How to use gamification technology
  • Advice on deploying your gamification program
  • The scoop on analyzing data

About the Author

Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

Product Details

  • File Size: 4058 KB
  • Print Length: 312 pages
  • Publisher: For Dummies; 1 edition (January 24, 2013)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00B6E0XYW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #290,732 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Insights May 25, 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
The authors, one of which is CEO of a company that does gamification for a living, make an exceptionally persuasive case that this approach - essentially to make a game, or include game like elements, into the customer or employee experience to promote and encourage engagement. While there are some Dummies books that read more like an advertisement for the author's business than a thought leading book, this isn't one of them. The approach is very general, the overview at a level that a non-technical professional will understand, and while the examples and screenshots are often from the author's own company, there is very little touting done in the book.

The concept of gamification is one that I was only recently introduced to by a business partner who had utilized the approach to drive engagement levels for his customer base to unprecedented levels in our industry. The discussion we had, and the results he was obtaining led me to explore this approach - right when this book was being released. The book made the entire concept make sense, and walks through case studies and examples of 6 strategies that can be adapted to most business use cases. Reading the book, one immediately can understand the process and the power of the approach in the 21st century.

The authors also provide a great follow on reading list in the "Part of 10's" that immediately saw me jump on this site to buy a few of. This was enough of a spark that it led me to email our product and engineering teams on a holiday weekend and encourage them to dig into this concept and read this book.

If you have an employee or a customer, are responsible for a process or a sale, this book needs to be read. The path to the future is here - in this book. The writing itself may not be the best I have ever read, but the message certainly was a call to action. Buy it. Read it.
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2 of 2 people found the following review helpful
5.0 out of 5 stars So you are trying to get folks more engaged? May 15, 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
So you have a website, you are into social media. What do you need to do next when you want to drive engagement? Read this book. I thought this book was so valuable in trying describing multiple methods of evaluating your audience and then striving to get them engaged. Is this the book the complete authority? No. I promise it is the book that will help you start the process. Written in a very readable style this book will show you how to grow your audience, and more importantly begin to engage them.
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2 of 2 people found the following review helpful
5.0 out of 5 stars This is your user engagement bible! February 26, 2013
Business Gamification for Dummies is your user engagement bible! This book is chockfull with basic gamification concepts and training, a step-by-step guide to identify your business goals, followed by real-world examples, and so much more. What I love about this book is you don't have to read it beginning to end, but can use it as a reference along your journey to implementing your engagement program.

As a community professional, I'm particulariy excited about chapters 3 & 4. These chapters go in to great depth about exploring and identifying your business objectives and aligning those objectives with the key behaviors you want to drive. This is a critical phase in developing a successful engagement program. Knowledge is power!
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4 of 5 people found the following review helpful
4.0 out of 5 stars Like a box of chocolates ... May 7, 2013
Format:Paperback|Vine Customer Review of Free Product (What's this?)
The Bottom Line Up Front is that this is a fine book and a good introduction to topic. it made me want to read other books by Mr. Duggan on Gamification. The Dummies' Guides series is a well established, highly successful franchise for good reasons.

The format is funny and invites readers to explore the basics shamelessly.

The format guarantees that some aspects will be covered, and others are harder to plug in.

It was clear that Mr. Duggan is an expert and has a lot to share. The format of a Dummies' Guide meant that basic terminology and ground theory is covered, but, like oil painting or warfare, Gamification has some science, but there is more art than hard numbers.

The author tried to add some of the back and forth, learning by examples, etc., but the series format doesn't work as well with that approach. On the other hand, the Dummies' Guides on statistics, geometry, plumbing, etc. are perfect fits.

I highly recommend this book as a first step in understanding Gamification.

If you're going to apply Gamification in your organization then this book will probably serve you best as the first in several books on the path to mastery.

The section on further resources and reading has some great recommendations.

In service,

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1 of 1 people found the following review helpful
Format:Paperback|Vine Customer Review of Free Product (What's this?)
I have a love-hate relationship with the Dummies books. I like the idea of a simple presentation style aimed at beginners. I don't like the lame humor attempts and outdated branding style. The Gamification book keeps a lot of the silly fluff to a minimum, though.

This one's pretty actionable and packed with good ideas for bringing gaming ideas to businesses. It goes beyond the beginner mode, which is a good thing. More of the Dummies books should take their cues from this text.

NOTE: It's more customer-oriented than employee-related - how to find and retain clients/patrons.

RECOMMENDATION: If you have a real world business or an internet shop, this is highly useful information. I know I go out of my way to shop at places that value my loyalty in tangible ways. People like being rewarded and recognized. I think gamification is only going to become more important in a poor economy. Well recommended.
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Most Recent Customer Reviews
5.0 out of 5 stars A great primer on Gamification
For some things dummies books are just perfect. When it's a topic you know very little about they cover the basics like nobody's business. Read more
Published 14 months ago by Brandy Fortune
3.0 out of 5 stars Lots of info but not reader friendly
I have mixed feelings about this book. On the one had there is a lot of information on the gamification approach to running a business. Read more
Published 14 months ago by William Polm
5.0 out of 5 stars Good for Idea Generation
I was surprised by how many good ideas I generated reading this book. At the end of the day, that's largely what it is: an idea-generation machine. Read more
Published 14 months ago by Bibliophile
5.0 out of 5 stars Excellent Resource! 3 Reasons to Buy this Dummies Book
1- Very detailed expose' on how to build a game. For example how often do you reinforce behavior of your learner/players? How do you detect and handle people who "game" the system. Read more
Published 14 months ago by Dan Seidman
5.0 out of 5 stars Business Gamification for Dummies
The Dummies series is my favorite for understanding many different topics. This one did not disappoint. Read more
Published 14 months ago by caffeinebrain
4.0 out of 5 stars Good introduction to an "emerging" tactic
This book came at a perfect time for me. I was writing a proposal for engaging 18-24 year olds and knew I wanted to use gamification with a mobile app as one of the tactics, but... Read more
Published 14 months ago by Todd Post
5.0 out of 5 stars STUNNING! Simply STUNNING!
This is THE book to have if you want to learn about how to make your whole company (and its products) more engaging and bring it closer to its stakeholders, employees and... Read more
Published 14 months ago by Paulo Leite
3.0 out of 5 stars Good Introduction, But Not Very Practical
So, what is gamification? "Gamification refers to the use of game mechanics and rewards in a non-game setting to increase user engagement and drive desired user behaviors. Read more
Published 15 months ago by Bradley Bevers
5.0 out of 5 stars Excellent strategic guide to applying gamification to your business
Once you get past the title; I am referring to the "Dummies" part, you will find a very readable guide to applying some very interesting and rather new principals to winning over... Read more
Published 15 months ago by Bob Walter
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