The Business of Gift Baskets : A Guide for Survival [Paperback]

Cynthia McKay (Author), Carol Doris (Editor)

Book Description

ISBN-10: 0966308301 | ISBN-13: 978-0966308303 | Publication Date: June 1, 1998 | Edition: 1

A no nonsense approach to running a storefront or home-based gift basket company. Its advice covers anything from the concerns of legal issues, to customer service and creative concepts.

Editorial Reviews

About the Author

Cynthia McKay, former attorney, began a successful gift basket business and oversees 340 distributorships throughout the US and Canada. McKay has been recognized as Entrepreneur of the Year, SBA Women in Business Advocate of the Year, and US Chamber of Commerce Blue Chip Winner for excellence in business. McKay is a recognized expert in business and a well known consultant to would be entrepreneurs.

Product Details

• Paperback: 167 pages
• Publisher: Sixteen Hundred One South Holding; 1 edition (June 1, 1998)
• Language: English
• ISBN-10: 0966308301
• ISBN-13: 978-0966308303
• Product Dimensions: 8.9 x 6 x 0.5 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,072,578 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

2.0 out of 5 stars Mediocre, April 16, 2004

By 

Ebolafan (Hogsmeade, Scotland) - See all my reviews

This review is from: The Business of Gift Baskets : A Guide for Survival (Paperback)

Her tone seemed condescending at times, and the book barely touched upon set up legalities, design, and customer retention.

The message was lost in how the information was delivered in my opinion. It seems like the goodies were sprinkled between infomericals for her gift basket affiliate business.

I found Shirley Frasier's 'How to start a home based gift basket business' (3rd ed.) a much better resource.

37 of 46 people found the following review helpful:

5.0 out of 5 stars Great way to learn!, September 16, 2000

By 

Vicki (Lake Station, Indiana United States) - See all my reviews

This review is from: The Business of Gift Baskets : A Guide for Survival (Paperback)

For a while, I had been meaning to learn how to make baskets for family and friends on special occasions. When I saw this book, I thought it would help me, so on the next special occasion a family member had, I put my knowlegde to use. It was a hit! People even thought I bought the gift basket! Everyone was asking me how I came up with the ideas, where I bought the items, etc. I couldn't be more happy that I bought this book!

9 of 11 people found the following review helpful:

3.0 out of 5 stars Disappointed, August 27, 2003

By A Customer

This review is from: The Business of Gift Baskets : A Guide for Survival (Paperback)

To be honest I was disappointed in this book...I was looking for a book that would tell me how to create a gift basket instead I found a book that told mostly about marketing and general principals for running a business.

It didn't even give the formula for how to price a basket, and very few resources were listed. I found How to Start a Home-Based Gift Basket Business, 2nd by Shirley George Frazier to be much more instructional and step-by-step.

How to Start a Home-Based Gift Basket Business, 2nd