The purpose of this book is to provide terms of reference and sources of material for company managers responsible for policy development in this area. This is not a statement of Amnesty International's policy but an assiduously researched survey of the field. The author provides a comprehensive and scholarly tour d'horizon illustrating the context and the drivers of change which are propelling companies towards new norms of policy with regard to the protection of human rights. The many elements in the transformation of business thinking covered in this paper include the growth in ethical investment, developments in social auditing methodologies, shareholders resolutions, selective purchasing laws in the United States, dialogue with NGOs and the movement towards the incorporation of universal human rights standards into the economic bloodstrean. The parameters of the emerging debate are set out within a coherent structure, supported by extensive references.There is a clear message here for all transnational corporations: human rights is rapidly establishing itself as a key component of the debate on corporate responsibility. As the forces of globalisation continue to gain momentum, society increasingly demands that transnational corporations improve their performance in the area of human rights. Failure to address these demands will prove damaging to a company's most important long-term asset - its reputation.
