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Business In Blue Jeans: How To Have A Successful Business On Your Own Terms, In Your Own Style Hardcover – June 4, 2013


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Product Details

  • Hardcover: 232 pages
  • Publisher: Sound Wisdom (June 4, 2013)
  • Language: English
  • ISBN-10: 1937879224
  • ISBN-13: 978-1937879228
  • Product Dimensions: 9.2 x 6 x 0.8 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #330,370 in Books (See Top 100 in Books)

Editorial Reviews

Review

I thought I knew the basics of being a small business owner and I needed some advanced tactics to grow my business. Wow! I thought wrong! Susan Baroncini-Moe's Business in Blue Jeans takes the basics of small business and takes them to a whole new level, with insights to take MY business to a whole new level. Jam-packed with proven usable insights, this book will fast become a staple of small business owners everywhere! --Phil Gerbyshak, Chief Connections Officer, Milwaukee Social Media and author of 4 books and more than 2500 articles focused on small business tips and tricks -- --Phil Gerbyshak, Chief Connections Officer, Milwaukee Social Media and author of 4 books and more than 2500 articles focused on small business tips and tricks

With expert guidance from Susan Baroncini-Moe and her thought-provoking exercises, I moved through a lot of "brain junk" like self-doubt, fear of failure, and self judgment. I was able to finally begin paying attention to my own voice and discover my true ideas about the kind of career and lifestyle I want. Best of all, with Susan's help, I'm on a path to create a viable business doing what I love, and I've never been more excited about my future! If you've ever wanted to do more, be more, or create more, Business in Blue Jeans will help you do it. --Brande Plotnick, Tomato Envy -- --Brande Plotnick, Tomato Envy

From the Author

HELLO, AMAZON READERS!!!

I wrote Business in Blue Jeans to translate the process and experience of how I work with my clients one-on-one into book format. So from the advice I offer to my entrepreneur and business clients to the exact "homework assignments" that I give them to do in between meetings, this is as close to the way I work with my clients as I could get in a book.

In recent years we've seen businesses going under like crazy. We've seen people out of work and looking for solutions for their futures that are more secure than their jobs were. And people want to know: is this a good time to start a business that I'd at least have some more control over?

The answer is, at least in part, YES. And even if you don't want to work in blue jeans, this book can help you to start AND grow your business. It's for newbies and existing businesses. So whether you want to work from home, you're looking for business ideas, or you want to start a business or grow one, no matter where you are in your process, there's something here for you. 

And when you buy this book, there's a whole bunch of bonus content--resources and tools and extra chapters I couldn't fit into the book--on the Reader Resources web site (the link's in the book). There's even a community for entrepreneurs and small business owners and people who are thinking about starting a business and you can network and talk and ask questions and form strategic relationships in that community.
I hope you like the book and I'll see you in the community!!

Warmly,
Susan Baroncini-Moe

More About the Author

Susan Baroncini-Moe is the founder and president of Business in Blue Jeans, a business and marketing coaching and consulting firm focused on helping entrepreneurs and small business owners to start and grow successful businesses. She regularly speaks to audiences of all sizes, and she and her businesses have been featured in Redbook Magazine, USA Today, MSNBC, BBC, Time, Reuters US, Reuters UK, Slate.com, and Discovery.

Susan is a Guinness World Records® recordholder, and she and her husband, Leo, travel the globe together and live in Indianapolis, Indiana.

Customer Reviews

And it is a fun read!
John
I read this book in Paris last week, the next day after getting back to the United States I made changes based off of what I read in the book.
Kimanzi C.
Great book for small business owners.
williamsokc

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Felicia J. Slattery on June 4, 2013
Format: Hardcover
I really enjoyed this book. It is a thoughtful and comprehensive guide for anyone who wants to create professional success. Regardless of what you prefer to wear (I go from yoga pants (right now!) to business suits from one day to the next) it's all about your mindset and what you must do so you're poised to achieve your business goals and dreams.

One of my favorite parts of the book are the interactive "homework assignments." For each new idea explored, the author has suggestions, questions, and activities for growth for both newbies and existing business owners.

Plus it's just plain fun to read. Too many business books take themselves too seriously and are a bit dry, but with chapters and sections like, " Brain Junk," "The Weirdness," and "The Fire," you'll be engaged throughout this entire book.

Quit reading reviews and add Business in Blue Jeans to your cart. It's a winner!
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11 of 12 people found the following review helpful By John on June 18, 2013
Format: Hardcover
Business in Blue Jeans by Susan Baroncini-Moe is much more than what the title suggests. In it you will find many great and useful ideas for building a meaningful and fulfilling life in addition to creating a successful business! This book is a must-have in any library about business OR life! Disclosure: I am her father but once you read the book you will find that what I say is not exaggeration. This book is truly excellent!
And it is a fun read!
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6 of 6 people found the following review helpful By Virginia Sanders on June 16, 2013
Format: Hardcover
Susan Baroncini-Moe claims that this book is for small business entrepreneurs. That's where she's wrong. I say this book is for small business entrepreneurs AND anyone who is willing to work hard to chase a dream.

I'm not starting a business. What I am is a blogger and an indie author, someone with aspirations, and this book is relevant to my needs and what I want to accomplish. Very shortly after I dug into the first chapter, I had to put the book down and run to get a pencil and colored tabs so I could start marking pages and underlining sentences. Even before I finished reading, I had a chance to speak with a friend who is in the beginning stages of starting a web comic, and I couldn't help but recommend this book to her.

The author writes in a companionable tone, and the text is divided into brief sections, and when you combine those two factors, you get easy, fast reading. What I usually expect from a business book is stuffy formality, but I got none of that here. Instead, what I got was straightforward information and practical examples, all packaged in conversational-style writing.

I've finished reading the book, but I'm nowhere near done with it. Next I get to explore the companion website, and I'm going to go back through the book and take the time to work on the homework assignments that appear throughout the text.

There must be something terribly wrong: I'm feeling excited about doing homework. What has Susan done to me?!

Whether you're looking into starting a small business or a chasing a dream that needs a lot of elbow grease and focus, this book will be of practical use to you. Trust me: I know a little about dream chasing.
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4 of 4 people found the following review helpful By Denise Griffitts on June 5, 2013
Format: Hardcover Verified Purchase
Now and then you discover a book that has you smiling before you are a full chapter in, and then you realize that you have mentally added it to your client holiday gift-giving list because they MUST have a copy.

This engaging and inspiring book delivers a potent message about life and business and business and life that will have you raring to craft the best entrepreneurial life that you can possibly envision.
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3 of 3 people found the following review helpful By connywithay on June 18, 2013
Format: Hardcover
Title: Business in Blue Jeans
Author: Susan Baroncini-Moe
Publisher: Sound Wisdom
ISBN: 978-1-937879-22-8

"Small business is, to me, the essence of the American Dream. Entrepreneurship is the backbone of our economy, and it offers virtually anyone unlimited opportunity, income, and freedom. But like anything worth pursuing, it requires effort," Susan Baroncini-Moe states in her book, "Business in Blue Jeans - How to Have a Successful Business on Your Own Terms, in Your Own Style."

This two hundred and thirty page hardbound book is targeted not only toward one who wants to start up a new business venture, it aids in successful growth of an existing business. With a plethora of positive reviews on the back jacket cover and six pages at the beginning of the book, Baroncini-Moe knows strategies and marketing techniques to start or stay in business.

After the introduction, the book is separated into six parts that walks the "newbie" or existing business owner through starting or revamping their trade. Stating one has "brain junk" that stops him or her from being successful, one needs to work on dealing with negativity to get to the next step in business, drawing the line regarding core values that may include politics or religion.

Almost every chapter has homework assignments for both novice and veteran, some with her own tried examples yet there are no easy fill-in-the-blank or self-help tests for guidance. At the end there is a six page index and invitation to join her online website for more information.

The author describes in detail the fire inside that is based on motivation and inspiration and how to stroke the embers when the fire wanes.
Read more ›
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