About the Author
Deepa Prahalad began her career researching how to increase efficiency in UN procurement, traded commodities for Cargill in Singapore, and has consulted widely on opportunities linking consumer experience with technology. Ravi Sawhney is founder and CEO of RKS, a global leader in strategy, innovation, and design; and inventor of the Psycho-AestheticsSM design strategy. At Xerox, he was the sole Industrial Designer working with scientists to develop the world’s first touch-screen interface. Robert Brunner, founder of Ammunition, directed industrial design at Apple, where he developed iconic products including the original Macintosh PowerBook. His work appears in the permanent design collection of the Museum of Modern Art. Stewart Emery, a father of the Human Potential Movement, was the first CEO of est. He cofounded Actualizations, led seminars in dozens of countries, and has coached 12,000+ people. As a consultant, he asked the questions that led MasterCard to its legendary “Priceless” campaign. Russ Hall is author of fourteen books and coauthor of numerous other books. Luke Williams is a Fellow at frog design, one of the world’s leading innovation companies, and Adjunct Professor of Innovation at NYU Stern School of Business. He consults with leaders like American Express, Sony, GE, Crocs, Virgin, Disney, and HP to develop new business models, offerings, and brands. Jonathan M. Cagan, Professor of Mechanical Engineering at Carnegie Mellon, is an expert in early stage product development, and co-director of CMU’s Master in Product Development program. Craig M. Vogel is a professor in the School of Design and Director of the Center for Design Research and Innovation at the University of Cincinnati.