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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Not just for marketing, great Gay Culture 101!,
By Scout (Providence, RI) - See all my reviews
This review is from: Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers (Hardcover)
If you're a major corporation looking to explore wooing the LGBT market -- then you've probably already read this book, cause it's an invaluable resource, chock full of practical examples and experiences. But more importantly -- if you're trying to include more LGBTs in your work, whatever it may be (for me it's public health), then pick up this book as a Gay 101, because it gives a wonderful overview about the diversity of cultures included in the LGBT community. No, it won't give you much on definitions really -- it gives you that great sociological overview, how not to stumble, how to be relatively familiar with a culture you may not have history with, what the cultural structures are, .... etc. etc. Great help!
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Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers by Robert Witeck (Hardcover - September 1, 2006)
$25.00 $19.00
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