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Business Intelligence For Dummies [Paperback]

Swain Scheps (Author)
4.3 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

January 10, 2008
You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start?

Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.

You’ll find out how to:

  • Understand the principles and practical elements of BI
  • Determine what your business needs
  • Compare different approaches to BI
  • Build a solid BI architecture and roadmap
  • Design, develop, and deploy your BI plan
  • Relate BI to data warehousing, ERP, CRM, and e-commerce
  • Analyze emerging trends and developing BI tools to see what else may be useful

Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.


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Editorial Reviews

From the Back Cover

Understand the principles and practical elements of BI

Choose the right technology and implement a successful BI environment

You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. This book makes BI understandable! You'll see how the applications and technologies work together to access, analyze, and present data you can use to make better decisions about your products, customers, competitors, and more.

Discover how to:

  • Determine what your business needs

  • Compare different approaches to BI

  • Build a solid BI architecture and roadmap

  • Design, develop, and deploy your BI plan

  • Relate BI to data warehousing, ERP, CRM, and e-commerce

About the Author

Swain Scheps is Manager of Business Analysis at Brierley + Partners, Inc. and a technology veteran making his first foray into the world of book authoring. He wrote the masterpiece resting in your hands with a great deal of input and inspiration from BI guru and fellow For Dummies author Alan R. Simon.
In the late 1990’s Swain, along with most people reading this book, had his dot-com boom-to-bust experience with a company called. . .well, that’s not really important now is it. (Anyone interested in buying some slightly underwater stock options should contact the publisher immediately.) After that there were consulting stints at Compaq, Hewlett-Packard, and Best Crossmark developing sales support applications and reporting tools. As of this writing, Swain basks under the fluorescent lights of Brierley, a technology company whose specialty is building customer relationship and loyalty management systems for retailers. The author has had the opportunity to learn from the very best as Brierley also provides unparalleled business intelligence and analytics services for its clients.
Swain lives in Dallas, Texas with wife Nancy and a mere four dogs. He writes about more than just technology; his work has appeared in Fodor’s travel guide books, military history magazines, and even another For Dummies book.

Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (January 10, 2008)
  • Language: English
  • ISBN-10: 0470127236
  • ISBN-13: 978-0470127230
  • Product Dimensions: 7.4 x 0.8 x 9.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #44,337 in Books (See Top 100 in Books)

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Customer Reviews

9 Reviews
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Average Customer Review
4.3 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

6 of 6 people found the following review helpful:
5.0 out of 5 stars Excellent book, October 14, 2009
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This review is from: Business Intelligence For Dummies (Paperback)
I work as a senior business systems analyst for a large corporation and have focused primarily in the area of Business Intelligence for about three years. I would recommend this book to the business analyst over the systems engineer.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Great book for all business analysts, April 12, 2010
Amazon Verified Purchase(What's this?)
This review is from: Business Intelligence For Dummies (Paperback)
Even if you are not working directly on a Business Intelligence project, this book is a must-read for all business analysts. The book is readable and correctly emphasizes the importance of quality requirements and analysis. Business analysts should always be thinking about better ways for their stakeholders to make decisions and run their organizations. Swain gives great insights and suggestions for requirements elicitation and analysis. He also explains the overall discipline at a level everyone should be aware of.
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4 of 4 people found the following review helpful:
4.0 out of 5 stars Good book to cover the basics as well as touch on some advanced topics, November 25, 2009
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Manuel D. Benitez (Ft. Lauderdale, FL) - See all my reviews
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This review is from: Business Intelligence For Dummies (Paperback)
This book is great for introducing yourself to the topic of BI. A good read if you are new to the subject, or if you want to have a reference.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
target databases, ten secrets, warehouse builder, executive information systems, business intelligence implementation, business intelligence initiative, operational data sources, business intelligence environment, business intelligence solution, business intelligence projects, eliciting requirements, target database, requirements session, actionable insights, transactional systems, competency center
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Online Analytical Processing, Closer Look, Business Objects, Wheels Automotive, The Part of Tens, The Day After, Data Source, Business Intelligence User Models, Ten Keys, Big Picture, Understanding Business Intelligence, Microsoft Project, Collecting User Requirements, Human Factors, Enterprise Resource Planning, Microsoft Excel, Gathering Good, Lifestyle Figure, Overcome Them, Wild West, Wiley Publishing, Crystal Decisions, Other Technology Disciplines, Business Insights, Business Intelligence System
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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