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Business Intelligence: Making Better Decisions Faster Hardcover – April 1, 2002

4.1 out of 5 stars 8 customer reviews

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Based on seven years of reporting from over a dozen countries, writer Tom Wainwright takes you on an extraordinary journey into the business of being a drug lord. Learn more.

Editorial Reviews

About the Author

Elizabeth Vitt, a manager at Aspirity, has six years of business development, project management, consulting, and training experience in business intelligence. Her industry experience includes implementations in retail, manufacturing, and healthcare. She has specialized expertise as an educator in data-warehousing design and implementation and is an author of the Microsoft® Official Curricula (MOC) for Microsoft's business intelligence product offerings. Elizabeth is also a frequent speaker at SQL Server™ conferences worldwide. She earned a B.S. in environmental engineering from Northwestern University in Evanston, IL.

Michael Luckevich, the CEO of Aspirity, has 18 years of information technology and business intelligence experience. He has extensive experience in the architecture, design, development, and implementation of complex business intelligence solutions. He frequently teaches classes and offers seminars on various topics relating to business intelligence, data warehousing, and OLAP technologies. Michael is a graduate of the University of Waterloo Faculty of Mathematics.

Stacia Misner, MCITP, MCTS, is a consultant and trainer specializing in Microsoft business intelligence solutions. She has more than 20 years of IT experience and has written several books on SQL Server®, including Microsoft SQL Server 2005 Reporting Services Step by Step. She is also the coauthor of Microsoft® SQL Server 2005 Administrator's Companion.

--This text refers to the Paperback edition.

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Product Details

  • Hardcover: 202 pages
  • Publisher: Microsoft Press (April 1, 2002)
  • Language: English
  • ISBN-10: 0735616272
  • ISBN-13: 978-0735616271
  • Product Dimensions: 6.6 x 0.9 x 9.5 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #966,051 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
Techies will enjoy learning from real world examples of business intelligence technologies. Business leaders will appreciate how complex technical and business topics are tackled from various perspectives - what is BI, how BI will help your organization, and the most helpful chapter, how to actually identify, start and implement a BI solution.
Only wish the authors had spent a little more time identifying pitfalls, but that is why you hire experts to help you out.
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Format: Hardcover
I chose this book, because I needed to get some background on BI fairly quickly. It satisfied that need very well. It is quite well-written and some parts read more like a story, which is quite the opposite of the "just the facts, ma'am" approach of Kimball and his associates. (That is not a stab at Kimball. I am a big fan and I believe they have so much to say that they don't really have the space to make it story-like. Kimball has a completely different goal with his books -- but this is not a Kimball-review.)

At the start, the book introduces us to the Director of Imports at a gift and novelty wholesale company. Her initiative of selling a certain item didn't work so well, and we get to know the steps she has taken to analyze the data to find out what happened. Along the way, we are introduced to many Data Warehousing / Business Intelligence (DW/BI) concepts.

After the story, some basic DW/BI terms are explained in more detail. The authors explain quite well where they fit in the process of getting from mounds of static data, to a useable set of data for analytical purposes, which they call the BI Roadmap.

The book contains five case studies of a few pages each, which help fix the process of implementation.

If you know nothing about DW/BI and you quickly need a framework on which to hang whatever knowledge you gain elsewhere, I'd say this is a great start. Also, if you've implemented a DW/BI system and failed, this may help get you back to your roots. However, if you've read a lot of in-depth material and maybe have an implementation or two (successful) under your belt, this will only serve as a relaxing read; you won't gain much new knowledge from it.

I give it 5 stars, because it does what I think it attempts to do.
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Format: Hardcover
First of all, I will have to admit that I am a Microsoft advocate. I like their solutions and I think very highly of what they have to offer with SQL Server and Analysis Services.

This book lays down a good foundation for anyone to follow. It explains the concept of BI, the uses of BI, and the payback of BI. What more do you want.

I have been in charge of an SAP/BW group for a large consumer electronics company for the past 4 years. SAP's architecture for BI is very expensive, inflexible, and limited. Using Microsoft's concepts of BI would be cheaper, very flexible, with much more capabilities.

So, grab this book, read it, then read it again. Install SQL Server 2k. Install Analysis Services (comes with SQL Server 2k) and install SQL Servers Service Packs 1-3).

Then experiement with what they are telling you in this book and you will be amazed at what you can do....and cheaply!!!

Good Luck!
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Format: Hardcover Verified Purchase
I bought this book for an overall understanding of BI without wanting a deep dive into the technicality of the technology. This book hit the spot nicely. Explained clearly the evolution of BI, the uses and some real-life solutions. In the final section it then went into the technology at a perfectly pitched depth. If you are looking for a BI reference guide, this is the wrong book for you. However, if you just want a clearly written book on the concepts behind BI and it's real life applications, this is the book for you.
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