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Business Intelligence: The Savvy Manager's Guide (The Morgan Kaufmann Series on Business Intelligence) Paperback – July 9, 2003


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Product Details

  • Series: The Morgan Kaufmann Series on Business Intelligence
  • Paperback: 270 pages
  • Publisher: Morgan Kaufmann; 1 edition (July 9, 2003)
  • Language: English
  • ISBN-10: 1558609164
  • ISBN-13: 978-1558609167
  • Product Dimensions: 0.7 x 5.9 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,155,047 in Books (See Top 100 in Books)

Editorial Reviews

Book Description

Interesting, timely, and above all, useful, Savvy Guides give IT managers the information they need to effectively manage their technologists, as well as conscientiously inform business decision makers, in the midst of technological revolution.

From the Back Cover

"Here is a book that takes the time to identify and define all of the pre-requisite parts of a corporate business intelligence world from the point of view of the expected BI benefits. David Loshin simplifies complicated topics in order to emphasize the true power of organized information."
-Adrienne Tannenbaum - President, Database Design Solutions, Inc.

"Relief from the mundane and ineffective writings that take up valuable space on many practitioner bookshelves ... This Savvy Manager's Guide is a thorough and pleasant read that should be included in the toolkit of all Business Intelligence managers." -Robert S. Seiner, Publisher, The Data Administration Newsletter (TDAN.com), President & Principal, KIK Consulting & Educational Services

How can a manager transform a company's wealth of information into profits? The answer lies in this book. Business intelligence (BI) is the sum total of best practices, tools, methods, and processes used to transform an organization's data into actionable knowledge. Written by an expert in data management and knowledge discovery to enhance business applications, Business Intelligence: The Savvy Manager's Guide outlines the technical, management, and political issues for building a successful business intelligence and information exploitation program--from the basics of a BI plan to the actual use of discovered knowledge.

Business Intelligence: The Savvy Manager's Guide:
* Provides clear explanations without technical jargon, followed by in-depth descriptions.
* Articulates the business value of new technology, while providing relevant introductory technical background.
* Contains a handy quick-reference to technologies and terminologies.
* Guides managers through developing, administering, or simply understanding business intelligence technology.
* Bridges the business-technical gap.
* Is Web enhanced. Companion sites to the book and series provide value-added information, links, discussions, and more.

More About the Author

David Loshin, president of Knowledge Integrity, Inc, (www.knowledge-integrity.com), is a recognized thought leader and expert consultant in the areas of data quality, master data management, and business intelligence. David is a prolific author regarding BI best practices, via the expert channel at www.b-eye-network.com and numerous books and papers on BI and data quality. His book, "Business Intelligence: The Savvy Manager's Guide" (June 2003) has been hailed as a resource allowing readers to "gain an understanding of business intelligence, business management disciplines, data warehousing, and how all of the pieces work together." His book, "Master Data Management," has been endorsed by data management industry leaders, and his valuable MDM insights can be reviewed at www.mdmbook.com.

David can be reached at loshin@knowledge-integrity.com.

Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

24 of 24 people found the following review helpful By David Wells on November 12, 2003
Format: Paperback
This book is a must read for any business or information technology (IT) professional who is involved in data warehousing and business intelligence (BI) projects. As Director of Education for The Data Warehousing Institute (TDWI) I'm intimately involved in the learning needs and processes of BI professionals. I firmly believe that the future of BI depends on better integration of technology with business at a human level. Business leaders must become more IT-savvy, and IT leaders must become more business-savvy. David Loshin's book is a fine start for both groups. You'll gain an understanding of business intelligence, business management disciplines, data warehousing, and how all of the pieces work together.
As a speaker at conferences and seminars I frequently challenge IT people to become more business savvy. My recommendation -- read David Loshin's "Business Intelligence: The Savvy Manager's Guide" first. Then read a BPM book, a CRM book, a supply chain book, and so on. If you're working in IT and have data warehouse or BI responsibilities, I make the same recommendation to you.
The proof, however, is in the practice. At a recent TDWI conference (San Diego, November 2003) this book sold out within the first few days of the event -- before Loshin had even arrived at the conference to teach a class. The Savvy Manager's Guide was among the top-selling books at this event and the first the be sold out.
Read this book. You'll be glad that you did!
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10 of 10 people found the following review helpful By climbhigh on November 1, 2005
Format: Paperback
The book does a fantastic job of providing a managerial level overview of the business intelligence area and the various topics it includes (ETL, Data Cleansing, Metadata, Data Werehousing, ....).

To me its easily the first book one should start with in understanding these areas. After which you can choose to dig into areas of interest - data mining, ....

I direct a group of product managers in one of the leading business intelligence/ETL companies in this arena and I have made this required reading for all my product managers.

I highly recommend this book. Simply buy it - read it.
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9 of 9 people found the following review helpful By ZJS on October 12, 2005
Format: Paperback Verified Purchase
This book does a very good job of providing an overview and insight into the concepts of business intelligence without getting bogged down in the details of technology. The book covers a wide range of topics from the value of business intellligence (BI) to the issues of data quality and information compliance. Additionally, the book includes a quick reference guide at the end of the book which is an executive summary of the topics presented and at the end of many chapters includes a section titled "To Learn More" which provides links and references to further explore the topic.

I am an IT professional familiar with BI, charged with designing and implementing a BI stretgy for my organization. This book did not add significantly to my knowledge, however as a tool for those unfamiliar with the concepts and challenges of BI this is a very good read and reference tool.
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7 of 8 people found the following review helpful By A Customer on July 22, 2003
Format: Paperback
This book provides a great introduction to the technical aspects of building a business intelligence program. The book is aimed at both technical and business client managers, and provides enough insight without getting too bogged down in the technical details. I would suggest that anyone undertaking a BI project should use this book as a guidebook.
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2 of 2 people found the following review helpful By Robert Reid on November 6, 2008
Format: Paperback Verified Purchase
I've been doing database design and social service program evaluation on a shoestring budget for almost a decade. I bought this book to get a broader understanding of the world of business intelligence and develop a definitional knowledge of the trade lexicon. This book served its purpose well. Though this reads like an encyclopedia, it's possible for someone with data management experience to get through this from cover to cover and come out with an improved ability to understand current best practices as well as devise and justify credible strategies for turning raw data into useful knowledge. Of course, it would take a lifetime to master the technical aspects of implementing a business intelligence system, but this book should facilitate dialogue between technical specialists and managers, with particular emphasis on the business value of technologies such as data warehousing, data mining, appropriate emphasis on data quality, etc.

Though budget limitations would prevent implementation of anything but a primitive business intelligence program at my organization, I found this book to be enlightening and relevant on many levels. Some insights include:
-The 80/20 rule for prioritizing IT projects- i.e., 80% of the functionality can be developed with 20% of the work
-Need to cultivate believability and avoid overpromising
-Business rules approach- abstracting and separating business logic from implementation
-Realistic emphasis on data quality
-70% of effort in data warehousing = data preparation (data integration, data quality)
-Useful overview of publicly available data sources (e.g. census records and other government info)
-Critical need for improved partnership between business and IT leaders; IT needs to learn business process modeling, business managers need to understand applications
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2 of 2 people found the following review helpful By F. Oswald on January 16, 2008
Format: Paperback
I have been in the BI world since 1994 and I have read lots of white papers, articles, and books on Business Intelligence; today, the Savvy Manager's Guide on BI is my reference.
I would certainly recommend it to every person in charge of a BI project, but, most importantly, to any executive who is not sure what BI really is and above all what BI can bring to their company.
BI is a serious matter, and today, although executives start becoming BI-aware, there still are too many of them for whom BI is "just another expensive IT project". David Loshin did such a great work at explaining the impact of supporting the implementation of a Business Intelligence Strategy at the corporate level!
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