Start reading Business Intelligence in Plain Language on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.
OR
with Kindle Unlimited

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Business Intelligence in Plain Language: A practical guide to Data Mining and Business Analytics [Kindle Edition]

Jeremy Kolb
4.0 out of 5 stars  See all reviews (44 customer reviews)

Print List Price: $7.98
Kindle Price: $2.99
You Save: $4.99 (63%)
 
Kindle Unlimited Read this title for free and get unlimited access to over 700,000 titles. Learn More

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $0.99 (Save 67%). Print edition purchase must be sold by Amazon. Learn more.

Formats

Amazon Price New from Used from
Kindle Edition $2.99  
Paperback $7.18  
Shop the new tech.book(store)
New! Introducing the tech.book(store), a hub for Software Developers and Architects, Networking Administrators, TPMs, and other technology professionals to find highly-rated and highly-relevant career resources. Shop books on programming and big data, or read this week's blog posts by authors and thought-leaders in the tech industry. > Shop now

Book Description

One day a man walked into Asgard Inc. and changed the company forever. Unlike anyone who came before, he remembered and understood data as naturally as a fish swims in water. The CEO was shocked at how well the man knew the company. He started posing questions to this man. Who are my best customers? Why is this product struggling? Where is my greatest growth happening? The man answered these and more. Using his understanding of data, he identified key new markets, he discovered the best places to invest capital, and he even predicted the future. Overnight Asgard Inc. changed. Where before the CEO relied on limited information and gut feelings, now true knowledge guided his actions. The CEO took the man's hand in gratitude and asked, “Who are you?” and he replied, “I am Business Intelligence.”

Business Intelligence(BI) is shrouded in mystery for a lot of us but it doesn't need to stay that way. Business Intelligence in Plain Language is a systematic exploration of this complicated tool. I’ll teach you about what it does, how it works, and most importantly how you can benefit from it.

In this book you will learn about:
Business Intelligence
Data Mining
Data Warehousing
Data Discovery
Big Data
Outlier Detection
Pattern Recognition
Predictive Modeling
Data Transformation
and more

I want to help you learn what you need to know to improve performance and gain value, or improve your "data Intelligence".

This book is your practical guide to understanding and implementing Business Intelligence.


Editorial Reviews

About the Author

Adjunct professor at St.Francis University and founder of National Onion Ring Day, Jeremy M. Kolb has a passion for educating people about the changing realities of our evolving world. Having studied Theology and Philosophy in Italy, and Classic Greek Literature and Psychology at Oxford University, Kolb has a unique perspective built from experience. He now works in Chicago for one of the most exciting new companies in the exploding Data Science Industry and writes to help people better understand complex subjects. website: www.applieddatalabs.com Email: Jeremy@applieddatalabs.com

Product Details

  • File Size: 585 KB
  • Print Length: 68 pages
  • Page Numbers Source ISBN: 1479324183
  • Simultaneous Device Usage: Unlimited
  • Publisher: Applied Data Labs Inc.; 2 edition (September 30, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B009K7INOY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #31,452 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?.


Customer Reviews

Most Helpful Customer Reviews
10 of 11 people found the following review helpful
5.0 out of 5 stars Nice Business Intelligence Foundation! October 6, 2012
By Joey
Format:Kindle Edition|Verified Purchase
With all of the hoopla over Big Data, it is nice to see the author step back and cover the basics of Business Intelligence. The book has a lot of stories that help explain the sometimes complex topic of BI and is even an easy fast read. But, don't let that fool you, it still covers topics such as Outlier Detection, Pattern Recognition, ETL, and more...

But, don't stop with just reading the book, there is also some great learning in the appendices.

Overall, I enjoyed this fast read and I think it is a good foundational book on Business Intelligence.
Comment | 
Was this review helpful to you?
7 of 8 people found the following review helpful
2.0 out of 5 stars A brief intro to BI for the layman December 13, 2012
By OHY
Format:Kindle Edition|Verified Purchase
This is a clearly written book suitable for anyone who is clueless about BI and would like a less intimidating/technical introduction. It's an easy read written in a conversatonal style (took less than a hour to finish). However, I find that it was not able to drive home the significance of BI, or data for that matter, in key decisions in business or society. They could have offered it free, because half the time, I felt like I was reading their company's collateral. For those with some knowledge of BI, this might not satisfy.
Was this review helpful to you?
7 of 8 people found the following review helpful
5.0 out of 5 stars The usefulness of BI October 5, 2012
Format:Kindle Edition|Verified Purchase
Business Intelligence in Plain Language is a great start to understanding and implementing data analysis. This is an overlooked tool in many small businesses, and this book offers an overview of the concepts contained in business intelligence (BI), walking the reader through implementation on BI in their business. Chapters 2 and 5 are well worth the price of the book alone. I appreciated the examples of real life implementation of BI in the business world, allowing me to grasp what exactly BI is able to do in both the large-scale industrial sector and small business arena. This book is a great start to learning how to use data to grow your business.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Great little book, great value! November 1, 2012
By Aravis1
Format:Kindle Edition|Verified Purchase
I really enjoyed this little book. It was well-written (though the appendix of the current edition could use some light editing) and it presented the concepts in an easy to digest manner. The examples and wording of the explanations were excellent for a primer, and on a level that you rarely encounter. I highly recommend it to anyone who needs a quick way to get their feet wet, as it will introduce you in a pleasant and effective way to the material. It was a very quick read that I think anyone would find accessible. I also found their website to be surprisingly informative and interesting, and I learned some new things that aided my comprehension of certain topics.

It is highly unusual to find technical topics presented in such a well-designed way, so this was a refreshing surprise. I wish other writers and publishers would pay attention! I will most likely purchase any new titles they produce in the future.
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Great High Level Overview October 16, 2012
Format:Kindle Edition|Verified Purchase
Jeremy really hits the nail on the head in his great overview of what BI is in the world today. A concise overview of all the major key terms one would need to know when planning a BI solution for the workplace of just wanting to understand better what all the BI buzzwords are all about. Good read to get you up to speed on what it's all about!
Was this review helpful to you?
1 of 1 people found the following review helpful
4.0 out of 5 stars Simple and easy to provide overview January 22, 2014
Format:Kindle Edition|Verified Purchase
It's a first cut book for the subject and provide introduction in simple language.
For further interest you have explore other books. I find "Doing Data Science: Straight Talk from the Frontline" by O'Neil, Cathy and Schutt, Rachel (Oct 10, 2013) is a great book.

Thanks,
Sunil
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
4.0 out of 5 stars A short and clearly written introduction on the subject January 16, 2014
Format:Paperback|Verified Purchase
For what it is, it is probably overpriced but having said that, it is clear and well written on the subject. I have done this job for a while, and I learnt something.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars A complicated subject clearly explained for your profit October 15, 2012
Format:Kindle Edition|Verified Purchase
A good primer on Business Intelligence - understanding data and statistics to improve company strategies and profits.

Business Intelligence is a means to predicting the future and finding keys to profit. Spotting patterns, trends and correlations within data will help you make informed decisions.

If the terms pattern recognition, outlier detection, clustering, predictive modelling, data transformation, data discovery, and big data don't mean much to you now, the meaning of these terms will be clear to you after reading this book.

The author provides many helpful links to sources of data and to the tools that can help with the interpretation of statistical data.
Was this review helpful to you?
Most Recent Customer Reviews
3.0 out of 5 stars Too short
Delivery of info is good... Especially to those new in BI/DW.
But the info is very limited. You can finish everything in an hour. Just like a white paper.
Published 2 months ago by Ji
4.0 out of 5 stars Practical and Informative
I am a numbers and stats geek... who also has a company to run.

This is arming me with tools to take my business to the next level.
Published 2 months ago by Bradford Davis
4.0 out of 5 stars Intro to BI for your boss to read
Quick introduction about the topic. Recommended reading for anyone venturing into BI the very first time. Read more
Published 2 months ago by Pirkka Rannikko
5.0 out of 5 stars Clear and Concise ...
Excellent introductory
Published 3 months ago by Fahmi Eshaq
5.0 out of 5 stars Awesome book to understand the basics of BI !
If you want to get started in BI and read something that is not related to a particular tool, you better read this one. Read more
Published 4 months ago by Iscoro
4.0 out of 5 stars Good starting point for BI beginners
I am a BI beginner, which means I've heard of BI and that it is fast becoming a hot topic among business users - that's about it! Read more
Published 4 months ago by Eav
5.0 out of 5 stars BI world description
Great book. It has everything needed to understand Business Intelligence's world and its use. Moreover, it gives good examples and describes well BI tools.
Published 4 months ago by Laura ACEVEDO
5.0 out of 5 stars Great BI cliff notes
Great way to get a quick overview of BI if you have little to no prior knowledge. Very helpful resource
Published 4 months ago by Lungard
5.0 out of 5 stars Now it makes sense.
I enjoyed this book to grasp of what it the fuss is going on about what do I do with data. I mean lots!!!! Read more
Published 5 months ago by Peter Taylor
5.0 out of 5 stars Great short read for industry insight
Purchased this book to help me gain some perspective on two commonly misused words. Succinct paragraphs. Helped me in my job search and to understand current trends.
Published 5 months ago by Latienda Williams
Search Customer Reviews
Search these reviews only

More About the Author

Adjunct professor at St.Francis University and founder of National Onion Ring Day, Jeremy M. Kolb has a passion for educating people about the changing realities of our evolving world. Having studied Theology and Philosophy in Italy, and Classic Greek Literature and Psychology at Oxford University, Kolb has a unique perspective built from experience. He now works in Chicago for one of the most exciting new companies in the exploding Data Science Industry and writes to help people better understand complex subjects.

website: www.applieddatalabs.com
Google+: www.plus.google.com/u/1/114690292992129987415/posts
Email: Jeremy@applieddatalabs.com

What Other Items Do Customers Buy After Viewing This Item?


Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Look for Similar Items by Category