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Essential Reading for BI Professionals
on November 12, 2003
This book is a must read for any business or information technology (IT) professional who is involved in data warehousing and business intelligence (BI) projects. As Director of Education for The Data Warehousing Institute (TDWI) I'm intimately involved in the learning needs and processes of BI professionals. I firmly believe that the future of BI depends on better integration of technology with business at a human level. Business leaders must become more IT-savvy, and IT leaders must become more business-savvy. David Loshin's book is a fine start for both groups. You'll gain an understanding of business intelligence, business management disciplines, data warehousing, and how all of the pieces work together.
As a speaker at conferences and seminars I frequently challenge IT people to become more business savvy. My recommendation -- read David Loshin's "Business Intelligence: The Savvy Manager's Guide" first. Then read a BPM book, a CRM book, a supply chain book, and so on. If you're working in IT and have data warehouse or BI responsibilities, I make the same recommendation to you.
The proof, however, is in the practice. At a recent TDWI conference (San Diego, November 2003) this book sold out within the first few days of the event -- before Loshin had even arrived at the conference to teach a class. The Savvy Manager's Guide was among the top-selling books at this event and the first the be sold out.
Read this book. You'll be glad that you did!