The Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts [Paperback]

Peter G. W. Keen (Author), Walid Mougayar (Author), Tracy Torregrossa (Author)

Book Description

ISBN-10: 0875848400 | ISBN-13: 978-0875848402 | Publication Date: February 19, 1998

In a remarkably short period of time, the Internet revolution has enabled technologically wired managers to leave their less-savvy colleagues behind, scrambling to stay competitive. To ease the stress, the fifth installment in Peter Keen's popular series of manager's glossaries offers reassuringly complete coverage of web technology as it relates to success in today's business environment. The real-life profiles highlight key business issues, emphasizing their relevance for managers. This indispensable glossary includes insightful commentary, practical applications, and over 100 essential terms to help managers decipher the Internet fast.

Editorial Reviews

From the Publisher

Also available in hardcover, ISBN 0875848206, $39.95

From the Back Cover

"A useful, lucid explanation of how to use the Net in business to deliver actual service and create real value."--Esther Dyson, author of Release 2.0

See all Editorial Reviews

Product Details

• Paperback: 284 pages
• Publisher: Harvard Business Press (February 19, 1998)
• Language: English
• ISBN-10: 0875848400
• ISBN-13: 978-0875848402
• Product Dimensions: 9 x 7.5 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #6,311,305 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

3.0 out of 5 stars The book is encyclopedia-like., October 28, 1998

By A Customer

This review is from: The Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts (Paperback)

I found this book not that useful to me. I am no beginner. This book is for beginners who wants to know about jargons and generally general stuff related to it. I bought this book because of the author Walid Mougayar whom have impressed me. Helpful if you want to know something but not too deep. Useful for managers who wish to conduct conversations on technical stuff as ice-breakers. Even the initial section which describe different companies is too shallow. I get get better stuff elsewhere. Perhaps in-depth of a few companies would have been much more useful. Reading the book remind me of the old days when I spent my time in the libaries browsing through Britannica and researching on various subjects. As stated before what could be gained is just skin deep but could serve as a point for deeper reading. It could serve as s book on a serve for non-technical managers who may wish to do some initial reading before attending a technical meeting. I do not recommend this book for people who wants more in-depth knowledge. I recommend it to people who wants an overview.

1 of 1 people found the following review helpful:

1.0 out of 5 stars This "glossary" only has 100 words!, November 29, 2000

By A Customer

This review is from: The Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts (Paperback)

With thousands of related terms, this is very limited. Every time I've picked up the book to look up a term, it wasn't available. This is a waste!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Excerpt From COMPUTING REVIEWS, published June 1998, September 23, 1998

By 

Lou Agosta ([e-mail]) (Chicago, IL) - See all my reviews

This review is from: The Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts (Paperback)

"For business, the Internet represents the prospect of change, which, in turn, implies learning to live with uncertainty. It represents one of the challenges of modern life -- to reduce and manage risk and uncertainty through knowledge and understanding. To its intended audience -- managers charged with deploying Internet technology in the service of busines customers and other stakeholders -- this skillfully crafted business narrative delivers knowledge and the means of understanding....Throughout, a recurrent theme is that of using the Internet to build and extend customer and product relationships, rather than to promote isolated hits on Web pages.... Although predictions concerning ways in which the Internet will affect us both exaggerate and minimize its likely effects, one thing is certain -- our habits will be changed. Business managers and technical support staff will want to read this concise and enjoyable executive briefing, in which humor, zingers, and incisive analysis are to be found in equal measure. " Excerpt from review published in COMPUTING REVIEWS, June 1998, p. 310.