Customer Reviews

The Business Internet and Intranets: A Manager's Guide to Key Terms and Concepts

5 star:		(2)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

I found this book not that useful to me. I am no beginner. This book is for beginners who wants to know about jargons and generally general stuff related to it. I bought this book because of the author Walid Mougayar whom have impressed me. Helpful if you want to know something but not too deep. Useful for managers who wish to conduct conversations on technical stuff as ice-breakers. Even the initial section which describe different companies is too shallow. I get get better stuff elsewhere. Perhaps in-depth of a few companies would have been much more useful. Reading the book remind me of the old days when I spent my time in the libaries browsing through Britannica and researching on various subjects. As stated before what could be gained is just skin deep but could serve as a point for deeper reading. It could serve as s book on a serve for non-technical managers who may wish to do some initial reading before attending a technical meeting. I do not recommend this book for people who wants more in-depth knowledge. I recommend it to people who wants an overview.

With thousands of related terms, this is very limited. Every time I've picked up the book to look up a term, it wasn't available. This is a waste!

"For business, the Internet represents the prospect of change, which, in turn, implies learning to live with uncertainty. It represents one of the challenges of modern life -- to reduce and manage risk and uncertainty through knowledge and understanding. To its intended audience -- managers charged with deploying Internet technology in the service of busines customers and other stakeholders -- this skillfully crafted business narrative delivers knowledge and the means of understanding....Throughout, a recurrent theme is that of using the Internet to build and extend customer and product relationships, rather than to promote isolated hits on Web pages.... Although predictions concerning ways in which the Internet will affect us both exaggerate and minimize its likely effects, one thing is certain -- our habits will be changed. Business managers and technical support staff will want to read this concise and enjoyable executive briefing, in which humor, zingers, and incisive analysis are to be found in equal measure. " Excerpt from review published in COMPUTING REVIEWS, June 1998, p. 310.

An excellend, well-researched volume with significant insights and information for those wrestling with the tactical and strategic challenges posed by inter/intranet technology and the exponentially growing e-commerce environment.

The authors take a unique approach to help one understand the concepts of the internet and its confusing terminology. The introductory summary provides a clear perspective of how the internet and its related attributes have quickly developed into a powerful tool in today's marketplace. It then provides a conceptual look into the future of how this new technology will impact our daily lives. The business case examples (ie. Business Internet Vignettes) are a great reference point for all technical and non-technical backgrounds- even those with an existing understanding of how powerful the internet and e-commerce can be. These examples go beyond the big Fortune 500 success stories and document how mid-size business' apply this new technology. A well documented glossary of internet terms has also been outlined by the authors. This is a great feature for all readers who must grasp an understanding of this new technology and its related jargon.