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Webify Your Business, Internet Marketing Secrets for the Self-Employed Paperback – February 16, 2009


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Product Details

  • Paperback: 216 pages
  • Publisher: lulu.com (February 16, 2009)
  • Language: English
  • ISBN-10: 0557049016
  • ISBN-13: 978-0557049011
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #1,650,536 in Books (See Top 100 in Books)

More About the Author

Patrick Schwerdtfeger is the author of "Marketing Shortcuts for the Self-Employed" (2011, Wiley & Sons, Inc.) and is a regular speaker for Bloomberg TV. He has spoken about modern entrepreneurship and the social media revolution at conferences and business events around the world.

Patrick has also authored "Webify Your Business - Internet Marketing Secrets for the Self-Employed" (2009) as well as "Make Yourself Useful - Marketing in the 21st Century" (2008) and has been featured by the New York Times, Associated Press, Businessweek and National Public Radio (NPR) among others.

Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work.

Patrick was born in Vancouver, Canada, and received his Bachelor of Commerce (Marketing and Finance) from Carleton University in Ottawa (1993). He never knew he was an American citizen until he was 27 years old and moved to Los Angeles just six days after receiving his first American passport. Patrick now lives in the San Francisco Bay Area.

Customer Reviews

4.8 out of 5 stars
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See all 22 customer reviews
I would highly recommend Webify Your Business, Internet Marketing Secrets for the Self-Employed.
Lori L. Arriaga
By working through it with someone else, you will definitely get more out of it and the process will probably keep you more motivated as well.
Patrick Schwerdtfeger
This book is so practical that I developed a list of actions I can take immediately to improve my web presence and effectiveness.
Keiko Hsu

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Thomas M. Loarie VINE VOICE on April 26, 2009
Format: Paperback
Author Patrick Schwerdtfeger has created a gem, "Webify Your Business," for anyone wanting to gain a working knowledge of today's web. Schwerdtfeger has brilliantly provided a step-by-step, with each building on the other, program for taking full advantage of today's state-of-the-art web based tools. He provides excellent direction for defining a business model (to insure you really have a business) then delves into the effective use of the web to support the model.

The author outlines how to build a very effective website on a small budget, how to drive traffic to the site, and how to measure the site's effectiveness. He discusses in understandable language how to incorporate add-ons like email marketing and how to be involved the conversation. He covers the effective use of Facebook, LinkedIN, Twitter, YouTube, groups, clubs and blogs.

"Webify Your Business" will serve as a great handbook for novices wanting to learn how to make productive use, for either social or business needs, of today's web. It will also serve as excellent reference book for users who have not yet made full use of the web's power and reach.

Schwerdtfeger has packed a lot in this 200 page book and has done so in way that all, regardless of skill level, will understand.
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3 of 3 people found the following review helpful By K. Newport on June 25, 2009
Format: Paperback
Patrick writes in nuggets I can process and understand. That said, it's a great tool for my clients I coach who want to get up on social networks but just don't have the know-how to make it happen simply and easily. This is a great resource and guide at the same time. Nicely done Patrick.
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2 of 2 people found the following review helpful By Carmen Taran on April 17, 2009
Format: Paperback
Patrick is one of those people who makes you want to take notes (whehter he speaks or writes). I usually don't like to take notes; but as I read all the carefully crafted principles for increasing revenue by following several clear steps, I found myself reaching for the notepad. Thank you, Patrick, for inspiring entrepreneurs all over the world to use simple tools to demistify complex processes in business and achieving what's on everyone's mind today: gaining persuasive power and yes, making money in the process.
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2 of 2 people found the following review helpful By Josh Sauberman on April 17, 2009
Format: Paperback
Awesome book! Easy to read and easy to understand. A complete step-by-step, and piece-by-piece approach to expanding public awareness of your business. Perfect for anybody who want to broaden the reach and appeal of their service.

What I like best is that the book reads fast because it's written in such a natural and conversational way. At times I felt like I was chatting with the author.

Nothing in this book is beyond reach.
Highly recommended!!
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2 of 2 people found the following review helpful By Phelix on February 5, 2010
Format: Paperback Verified Purchase
This book was highly recommended by one of my communications clients. I bought it and dived in. It is easy to read, broken up in digestible chunks, but the information is pretty basic to anyone who works in web design, PR, writing, etc. One of those "oh, I knew that but it is good to see it confirmed in writing by someone else" type of reads.
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Format: Paperback
This book started out as a 52-week email course but it got such great reviews that I compiled it into a book. I added 8 more chapters (including chapters on Facebook, Twitter, LinkedIn and YouTube) and created a step-by-step action guide at the end of each chapter, allowing readers to take action immediately and see results quickly. The chapters are each just 3 or 4 pages long (because they were all originally emails) so you can read through a chapter in 10 minutes or less.

I have had incredible feedback on the book. I speak regularly at conferences around the world and people often ask me to sign the book. Many times, they hand their copy to me and it is absolutely stuffed with little written comments, squiggly lines, sticky notes and highlighter markings. It's amazing. I always feel profoundly touched when I see that. People are really using it. They are using the book as a workbook, guiding them through the exciting but often confusing world of internet marketing and online branding.

Thank you to all who have purchased this book. If I were to offer one piece of advice, it would be to go through the book with a friend or colleague. Everybody interprets the information slightly differently and implements the suggestions in their own unique way. By working through it with someone else, you will definitely get more out of it and the process will probably keep you more motivated as well.

Good luck on your online journey. And if you find success with my suggestions, please let me know. Success stories are the most powerful endorsement the book could get.
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Format: Paperback Verified Purchase
This book is a great starter book because it's not too advanced. In the world of internet marketing and online business promotion, the talk can become pretty convoluted and it can be difficult to stay ahead of the game with news systems and platforms replacing the former ones fairly often.

This book gives fair explanations of SEO techniques and includes step-by-step daily itineraries to keep you on track.

I would recommend this as a starter book, but it may be a bit repetitive for someone who's already been a player in the field for a bit.

I've been doing SEO and internet marketing work for near a year now and I started with this book and utilized a superb internet marketing site my boss had recommended to me. I don't refer to the book as often anymore, but I check out the site every few days or so for updated content - which there always is. I've increased my visits from around 100/month to near 500/month by purely utilizing this book in combination with the website, Advance Networking Group. [...]
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