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Webify Your Business, Internet Marketing Secrets for the Self-Employed
 
 
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Webify Your Business, Internet Marketing Secrets for the Self-Employed [Paperback]

Patrick Schwerdtfeger (Author)
4.8 out of 5 stars  See all reviews (21 customer reviews)

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Book Description

February 16, 2009
Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence. Today's professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. Existing resources are too technical, too simplistic or too expensive. Meanwhile, new tech-savvy competitors steal customers from under their feet. For these professionals, online profits seem unattainable. Webify Your Business provides the solution. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.

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Webify Your Business, Internet Marketing Secrets for the Self-Employed + Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition + The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
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Product Details

  • Paperback: 216 pages
  • Publisher: lulu.com (February 16, 2009)
  • Language: English
  • ISBN-10: 0557049016
  • ISBN-13: 978-0557049011
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #775,939 in Books (See Top 100 in Books)

More About the Author

Patrick Schwerdtfeger is the author of "Marketing Shortcuts for the Self-Employed" (2011, Wiley & Sons, Inc.) and is a regular speaker for Bloomberg TV. He has spoken about modern entrepreneurship and the social media revolution at conferences and business events around the world.

Patrick has also authored "Webify Your Business - Internet Marketing Secrets for the Self-Employed" (2009) as well as "Make Yourself Useful - Marketing in the 21st Century" (2008) and has been featured by the New York Times, Associated Press, Businessweek and National Public Radio (NPR) among others.

Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work.

Patrick was born in Vancouver, Canada, and received his Bachelor of Commerce (Marketing and Finance) from Carleton University in Ottawa (1993). He never knew he was an American citizen until he was 27 years old and moved to Los Angeles just six days after receiving his first American passport. Patrick now lives in the San Francisco Bay Area.

 

Customer Reviews

21 Reviews
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3 star:
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Average Customer Review
4.8 out of 5 stars (21 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

7 of 7 people found the following review helpful:
5.0 out of 5 stars Making Full Use of the Web's Power and Reach...in Language Anyone Can Understand, April 26, 2009
This review is from: Webify Your Business, Internet Marketing Secrets for the Self-Employed (Paperback)
Author Patrick Schwerdtfeger has created a gem, "Webify Your Business," for anyone wanting to gain a working knowledge of today's web. Schwerdtfeger has brilliantly provided a step-by-step, with each building on the other, program for taking full advantage of today's state-of-the-art web based tools. He provides excellent direction for defining a business model (to insure you really have a business) then delves into the effective use of the web to support the model.

The author outlines how to build a very effective website on a small budget, how to drive traffic to the site, and how to measure the site's effectiveness. He discusses in understandable language how to incorporate add-ons like email marketing and how to be involved the conversation. He covers the effective use of Facebook, LinkedIN, Twitter, YouTube, groups, clubs and blogs.

"Webify Your Business" will serve as a great handbook for novices wanting to learn how to make productive use, for either social or business needs, of today's web. It will also serve as excellent reference book for users who have not yet made full use of the web's power and reach.

Schwerdtfeger has packed a lot in this 200 page book and has done so in way that all, regardless of skill level, will understand.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Practical How To Book, June 25, 2009
This review is from: Webify Your Business, Internet Marketing Secrets for the Self-Employed (Paperback)
Patrick writes in nuggets I can process and understand. That said, it's a great tool for my clients I coach who want to get up on social networks but just don't have the know-how to make it happen simply and easily. This is a great resource and guide at the same time. Nicely done Patrick.
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2 of 2 people found the following review helpful:
3.0 out of 5 stars Good basic stuff, February 5, 2010
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This review is from: Webify Your Business, Internet Marketing Secrets for the Self-Employed (Paperback)
This book was highly recommended by one of my communications clients. I bought it and dived in. It is easy to read, broken up in digestible chunks, but the information is pretty basic to anyone who works in web design, PR, writing, etc. One of those "oh, I knew that but it is good to see it confirmed in writing by someone else" type of reads.
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