Customer Reviews

Business to Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

5 star:		(4)
4 star:		(5)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

A good book for beginners, but not for anyone with at least a few months of marketing experience. All chapters have good summaries and occasional case studies. I've been doing marketing for about 2 years and find some of the general strategies helpful. For example, he advises using call-to-action strategies, but doesn't go into details about the tricks of the implementation. Also, the first chapter on direct marketing is excellent in that it ties in well conceptually with internet marketing. Overall, I would say not worth your time if you're a professional, skim it if you've had some experience, and a good buy if you're an absolute beginner.

This is an outstanding book. It covers 7 specific b-to-b Internet marketing strategies in detail with plenty of real-world examples. It's one of the best books on the topic. The companion site is a real bonus - it has a "living table of contents" with links to every site mentioned in the book, plus an exhaustive resources section. Highly recommended!

This book starts with a very good refresher course in B2B direct marketing. Barry Silverstein then covers seven different B2B Internet direct marketing strategies for increasing profits in a luxury of details. The companion site is a good complement to the book for that purpose. Barry Silverstein is very good at generating ideas that both beginners and experienced marketers could use for building marketing programs. The author gives some ROI applications to illustrate his point. Unfortunately, Barry Silverstein does not give screenshots of good and bad direct marketing applications. To paraphrase Jakob Nielsen at the beginning of his last book, "Designing Web Usability: The Practice of Simplicity", the reason to give those screenshots is not to criticize or praise specific sites, companies, designers or marketers. The screenshots are used to illustrate direct marketing techniques because it is difficult to understand abstract theory without concrete examples. Unlike Arthur Hughes in his last book, "Strategic Database Marketing", Barry Silverstein seems to limit his description of case studies to success stories. One of the main goals of a reference book is to help other marketers avoid making the same mistakes again and again. Despite those shortcomings, Business-to-Business Internet Marketing is currently the leading authority on the subject.

The book was great to help me understand how to increase the effectiveness of internet marketing techniques, and the companion site was a hands-on resource! I was able to surf sites on topics ranging from Internet Advertising Networks and Placement to Web Portals and Search Engines. The companion site showed me best in class examples, as well as lead me to sites that will help me execute better Internet marketing programs. I recommend the companion site as a true portal to the best sites on the Web for Internet marketing professionals!

Extremely thorough but conceptual in approach. Not enough URLs cited so that reader can see these principles in action. No screen shots at all. Requires the reader to already know what the author is referring to in discussing Web strategies.

As an Electronic Commerce Consultant from Bombay, India, I found this book very useful to promote businesses of my clients on the Internet.

The book is a good one stop resource for tactics and trends in Internet Marketing. The third chapter itself ("Generating Leads..") is worth the investment in the entire book.

I strongly recommend the book to readers from countries like India, where Internet is slowly gaining ground and people are looking for ways to utilise this beautiful medium to promote their businesses.

As an Electronic Commerce Cnsultant from Bombay, India, I found this book very useful to promote businesses of my clients on the Internet.

The book is a good one stop resource for tactics and trends in Internet Marketing. The third chapter itself ("Generating Leads..") is worth the investment in the entire book.

I strongly recommend the book to readers from countries like India, where Internet is slowly gaining ground and people are looking for ways to utilise this beautiful medium to promote their businesses.

Barry Silverstein gives practical and proven tips and tricks of the online direct marketing trade in combination with usefull business cases. The first two chapters are a bit basic, but you may skip them if you know it allready. You can read the book randomly and search for topics of interest. I enjoyed it a very much and found only two drawbacks: It is all Americain (examples and reference sites) and there is not much figure material to back up the theories.

To conclude: If you're a marketing professional and want to have full use of the internet this is an eye opener!

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