Business and Its Environment (4th Edition) [Hardcover]

David P. Baron (Author)

Book Description

Publication Date: July 19, 2002 | ISBN-10: 0130470643 | ISBN-13: 978-0130470645 | Edition: 4

For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, Business and Government, and Business and Public Responsibility. This Fourth edition of the best-selling text brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.

Editorial Reviews

From the Publisher

For courses in Business Environment, and Business/Government/Society. The author takes a managerial orientation focusing on strategy formulation and implementation. He integrates treatment of the economics and politics of antitrust, regulation, environmental protection, and international trade policy. Ethical dimensions of issues are considered as well as the development of frameworks for analyzing ethical concerns and making decision. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

ANTITRUST AND REGULATION. INFORMATION INDUSTRIES AND THE INTERNET. GLOBALIZATION AND INTERNATIONAL POLITICAL ECONOMY. ACTIVISTS AND THE MEDIA. ETHICS AND CORPORATE SOCIAL RESPONSIBILITY.

All the information you need about the issues that affect business today...

The Fourth Edition is a thoroughly updated version of David Baron's best-selling Business and Its Environment. The book considers a set of important business issues involving the public and government and emphasizes strategies for effectively and responsibly addressing those issues. The conceptual frameworks presented give the reader a deeper understanding of the environment of business and a solid foundation for strategy formulation. The approach taken is managerial in both subject matter and in the 73 cases in the book. The Fourth Edition includes:

• a new chapter on information industries and the Internet
• a new chapter on law and markets, including intellectual property protection, contracts, and torts
• chapters on China, the European Union, and Japan
• cases on environmental protection, pharmaceuticals, information technology, the Internet, international trade, ethics, corporate social responsibility, the public and the news media, interest group competition, and antitrust and regulation
• 20 new cases on companies including Enron, Microsoft, eBay, Citigroup, Schering-Plough, British Petroleum, and DoubleClick.

See all Editorial Reviews

Product Details

• Hardcover: 864 pages
• Publisher: Prentice Hall; 4 edition (July 19, 2002)
• Language: English
• ISBN-10: 0130470643
• ISBN-13: 978-0130470645
• Product Dimensions: 10.9 x 7.6 x 1.5 inches
• Shipping Weight: 3.9 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,677,545 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars New Edition is Better, December 4, 2005

By 

John P Bernat (Kingsport, TN USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Business and Its Environment (4th Edition) (Hardcover)

There is a new edition (the fifth) for this book, and it is better than the edition shown here. While avoiding a polemical view, Baron illustrates business ethical priciples with very poignant examples and stories. The case studies are very up to date and fun to read. More than that, though, the case studies can form a basis for classroom debate and discussion which not only brings the material to life but also promotes critical thinking and articulation among students.

I liked it very much, and recommend it highly.

6 of 7 people found the following review helpful:

3.0 out of 5 stars Pretty Easy Reading, May 29, 1999

By A Customer

This review is from: Business and Its Environment (Hardcover)

I've read a good chunk of this book during a B-school elective on non-market strategies, and found it imparted some valuable information. It's not very prescriptive if that's what you're looking for. But it made me feel like I got something out of the class despite an unstellar professor.

5.0 out of 5 stars The place to start for Non-Market Strategy, April 9, 2011

By 

Dr. Milo Jones "Dr. Milo Jones" (EU & USA) - See all my reviews

This review is from: Business and Its Environment (6th Edition) (Hardcover)

When teaching non-market strategy, this volume is where I send MBA students who are struggling, because Business and Its Environment is the place to start when trying to understand non-market strategy (or, to use my preferred term, "integrated strategy"). Baron presents the basic ideas and some simple analytical frameworks in a lively and approachable way.

Inevitably, because it was written aimed firmly at the US market, its examples are quite US-centric. In this respect, it is no different from a lot of business school literature, and many of its mindsets, tools and techniques are applicable in other business environments. In short, it's the best of its type available.