e-Business - A Jargon-Free Practical Guide [Paperback]

James Matthewson (Author)

Book Description

Publication Date: November 27, 2001

'e-Business: a jargon-free practical guide' presents a clear, second-generation account of how your business can harness the latest technology to flourish in the transformed commercial climate of the 21st century.

With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available.

In simple, jargon-free language, it addresses such vital questions as:

* What is e-business and how does it fit into the corporate landscape?
* How should marketers adopt e-marketing and why?
* What are the processes and stages of developing an e-business strategy?
* What are the key issues you will face and how will you overcome them?
* What about legislation?
* Who is doing e-marketing and e-business well and badly?

'e-Business' is packed with case-studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points.

Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today's altered commercial environment.


accessible and practical approach to a difficult subject
examples, models, screengrabs, exercises and a summary in each chapter
companion website to support the text (http://www.bh.com/companions/0750652934)

Editorial Reviews

From the Publisher

With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available. In simple, jargon-free language, it addresses such vital questions as: * What is e-business and how does it fit into the corporate landscape? * How should marketers adopt e-marketing and why? * What are the processes and stages of developing an e-business strategy? * What are the key issues you will face and how will you overcome them? * What about legislation? * Who is doing e-marketing and e-business well and badly? 'e-Business' is packed with case studies from well-known international companies, examples, screen grabs, relevant models and checklists. Each chapter meanwhile contains handy hints and tips, examples, exercises and a summary to consolidate learning and highlight key points. Informative, pertinent and easy-to-use, the book is ideal for students on relevant courses or those undertaking in-house training, and is absolutely essential for any practitioner needing a hands-on guide to strategy and best practice in today’s altered commercial environment.

About the Author

James is a new media expert specialising in the strategic development and implementation of eMarketing and eCommerce solutions for a wide variety of organisations across many industries. His experience spans over five years and many projects including the development of transactional sites for the publishing industry, a well-known London entertainment venue and various major consumer brands. His knowledge of eCommerce is extensive and covers important aspects such as electronic catalogue development tools, databases, multi-currency, multi-lingual and multi-payment systems, security, fulfilment, taxation and legislation. As an active member of the Interactive Media in Retail Group (IMRG - www.imrg.org) - an industry association set-up to develop and promote eCommerce in Europe - and a regular contributor to various eCommerce forums, James can be found speaking at a variety of conferences on the subject of eCommerce and eMarketing. As a member of the Chartered Institute of Marketing and educated to degree level in marketing, James is highly committed to the ongoing education of other marketers, regularly presenting two Internet training courses entitled Marketing on the Internet and eCommerce for Marketers.

Product Details

• Paperback: 208 pages
• Publisher: Butterworth-Heinemann; 1st edition (November 27, 2001)
• Language: English
• ISBN-10: 0750652934
• ISBN-13: 978-0750652933
• Product Dimensions: 8.9 x 6.4 x 0.5 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #7,430,569 in Books (See Top 100 in Books)

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