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Most Helpful Customer Reviews
20 of 20 people found the following review helpful:
5.0 out of 5 stars
Don't do business without Janet.,
By
This review is from: Business Know-How: An Operational Guide for Home-Based and Micro-Sized Businesses with Limited Budgets (Paperback)
Janet Attard is a familiar name to most people doing business on the Internet, especially on AOL.She has been the force behind the growth of the Business Know-How discussion boards & newsletter. She plans over 70 weekly live chats, as well as compiling thousands of articles, tips, & hints on every aspect of small business you can name. This book begins after you've done all the basic start-up work for your business. There is no discussion of the best legal form for your business to take & you won't find questionnaires to test your entrepreneurial skills. Attard assumes you've passed that point & are ready to go to work. What you will get is insight on topics such as: => finding suppliers => mailing & shipping strategies => trade show savvy => selling to the government => building a web site without going broke => making cash flow => how to make a big impression on a small budget => using the mail to build business => choosing & using office equipment I must admit that I thought Attard would have nothing new or of interest to me. After all, I've been in business for some time. (egotistical, isn't it?) But, she surprised me with a number of interesting & useful ideas. Briefly, here are a few: => make use of a CD-ROM phone directory. Attard suggests one called SelectPhone costing about $150. It will allow you to find customers & suppliers. (p. 84) => ask for an editorial calendar. The editorial calendar briefly lists the types of stories that will be covered each month for the calendar year. Newspapers & magazines plan far ahead for special topic issues. (p 91) => advertise where your competitors advertise. If your competitors have been advertising for many months in a specific media, their ads are probably working.(p. 104) => familiarize yourself with advertising laws. Just because you're small doesn't mean you can ignore or avoid complying with laws regulating advertising.(p 120) There follows a page and a half of laws that might trip up a small business owner. => buy US postage stamps at less than their face value. Buy your stamps from a stamp dealer rather than the post office. Stamp dealers often buy stamps in quantity hoping they will go up in value.(p. 149) I really liked this one and * never * would have thought of it. I could give many more examples, but that wouldn't be fair to Attard, who's obviously put blood & sweat into this book Let me leave you with some more topics of interest: => using the web ferret for quick web searching => the when & how of yellow page ads => what's a press room & why you want to use it => your trade show toolbox -- what's in it & why => what you should know about credit card fraud You're all getting used to the fact that I'm as much a stickler about the design of a book as I am about content. This book is well laid out, the type is large enough to read easily, & typefaces are consistent through out the book. The few gray boxes used are well placed & don't interrupt the flow of the text. My only dislike is this: to make the * tips * boxes stand out from the other gray boxes, all the text contained within them is underlined. They are the only part of the book I found difficult to read & found myself skipping over them most of the time. I know I missed valuable information because of it.
7 of 7 people found the following review helpful:
5.0 out of 5 stars
Articulate, comprehensive, practical, reader-friendly.,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Business Know-How: An Operational Guide for Home-Based and Micro-Sized Businesses with Limited Budgets (Paperback)
Janet Attard's Business Know-How tells how to make a small business profitable, from obtaining publicity and locating customers without expensive ad budgets to cutting business costs and becoming involved with the Internet. All are excellent business guides with practical information for those just starting out.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Tackles real-life concerns of small business owners.,
By Gagdad Bob (California) - See all my reviews
This review is from: Business Know-How: An Operational Guide for Home-Based and Micro-Sized Businesses with Limited Budgets (Paperback)
Business Know-How tackles all the real-life issues that we small business owners really care about in a straight-forward and sensible way. The chapter on websites, Build and Promote Your Web Site Without Going Broke, is worth the price of the book alone.The author also handles issues many small business books leave out, like Making Cash Flow. As an entrepreneur, I'm always trying to promote my services on a very limited budget yet it is critical that I come across as professional. There are some great tips here on how to do that in ways I feel comfortable with. If you're a small business owner, or thinking about starting a business, Business Know-How has the basics of what you need to know in a format that is both fun to flip through and rewarding to read from cover to cover.
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