Business Korea: A Practical Guide to Understanding South Korean Business Culture (International Business Culture) [Paperback]

Peggy Kenna (Author), Sondra Lacy (Author)

Book Description

Series: International Business Culture | Publication Date: August 1994

Practical guide to understanding South Korean business culture. Offers a smooth and problem-free transition between the American and South Korean business cultures. Paper. DLC: Business etiquette - Korea, South.

Product Details

• Paperback: 64 pages
• Publisher: NTC/Contemporary Publishing Company (August 1994)
• Language: English
• ISBN-10: 0844235598
• ISBN-13: 978-0844235592
• Product Dimensions: 6.8 x 4.1 x 0.5 inches
• Shipping Weight: 2.4 ounces
• Average Customer Review: 3.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #3,883,309 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Good Reference, October 16, 2002

By A Customer

This review is from: Business Korea: A Practical Guide to Understanding South Korean Business Culture (International Business Culture) (Paperback)

This is a good reference book if you go to South Korea for business or do business with Koreans in your own country.If you would like a book with more information and references, than I would recommend the book Korean Etiquette & Ethics in Business by Boye Lafayette De Mente. This book goes indepth with the Korean national character, its tradition and the personal coonnections that are essential to Koreans.

1 of 1 people found the following review helpful:

3.0 out of 5 stars DO NOT PAY MORE THAN $5 FOR THIS PAMPLET, June 16, 2005

By 

R. Gibson (DC) - See all my reviews
(REAL NAME)   

This review is from: Business Korea: A Practical Guide to Understanding South Korean Business Culture (International Business Culture) (Paperback)

Extremely thin PAMPLET, NOT the detailed book you would expect. Interesting reading, but you can find everything it has to say on the net with a simple search. Don't waste your money.

2.0 out of 5 stars Uninteresting and even less useful for the present day, March 6, 2011

By 

Incessant Cleaner - See all my reviews

This review is from: Business Korea: A Practical Guide to Understanding South Korean Business Culture (International Business Culture) (Paperback)

I don't think this book is all that useful. It's tiny, which means it's supposed to be appropriate for keeping in your purse or other bag, but there isn't enough information in here for you to need a book like this for your travels to South Korea. I'll give them credit for presenting some interesting trivia--such as the fact that Koreans think many Americans smell bad--and at least they do give some Korean phrases that can be helpful for the non-Korean English speaker. However, if you want to really understand South Koreans and their businessmen today, this book does not tell you much.

The book is outdated too, and certainly not worth the price. Do yourself a favor and get a South Korean etiquette guide that is NOT pocket-sized. Having a book chock-full of etiquette information is better than a tiny book with barely any information.