Customer Reviews

Business Korea: A Practical Guide to Understanding South Korean Business Culture (International Business Culture)

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This is a good reference book if you go to South Korea for business or do business with Koreans in your own country.If you would like a book with more information and references, than I would recommend the book Korean Etiquette & Ethics in Business by Boye Lafayette De Mente. This book goes indepth with the Korean national character, its tradition and the personal coonnections that are essential to Koreans.

Extremely thin PAMPLET, NOT the detailed book you would expect. Interesting reading, but you can find everything it has to say on the net with a simple search. Don't waste your money.

I don't think this book is all that useful. It's tiny, which means it's supposed to be appropriate for keeping in your purse or other bag, but there isn't enough information in here for you to need a book like this for your travels to South Korea. I'll give them credit for presenting some interesting trivia--such as the fact that Koreans think many Americans smell bad--and at least they do give some Korean phrases that can be helpful for the non-Korean English speaker. However, if you want to really understand South Koreans and their businessmen today, this book does not tell you much.

The book is outdated too, and certainly not worth the price. Do yourself a favor and get a South Korean etiquette guide that is NOT pocket-sized. Having a book chock-full of etiquette information is better than a tiny book with barely any information.