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Each semester, as I stand up in front of a new group of business majors in my business law class I am struck by the thought that, cases and statutes aside, I know two very important things that they have yet to learn. The first is that I draw as much from them as they do from me. Their youth, enthusiasm, questions, and even the doubts a few of them hold about the relevance of law to their futures, fuel my teaching. They don't know that every time they open their minds to look at a point from a new perspective or critically question something they have taken for granted, I get a wonderful reward for the work that I do.
The other thing I know is that both teaching and learning the law are all about stories. The stories I tell provide the framework on which students will hang everything they learn about the law in my class. It is my hope that long after the facts about the specific language of the statutes have faded, they will retain that framework. Several years from now, "unintentional torts" may draw only a glimmer of recognition with business managers who learn about them as students in my class this year. However, they will likely recall the story of the man who sued Pepsi as a result of impotence caused by a vending machine. The story sticks and gives students the hook on which to hang the concepts.
I remind myself of these two facts every time I sit down to work on writing and revising Business Law, as well. My goal is to present the law in a way that will spur students to ask questions, to go beyond rote memorization. Business law is an evolving outgrowth of its environment, and that environment keeps changing. In addition to the social, ethical, and international contexts I have incorporated in previous editions of Business Law, this edition adds coverage and emphasis on the Internet and entrepreneurship as two vital catalysts to the law and a key part of its environment.
It is my wish that my commitment to these goals shines through in this labor of love, and I hope you have as much pleasure in using it as I have had in creating it for you.
Henry Cheeseman
This new edition of Cheeseman's Business Law recognizes the revolution that the Internet and electronic commerce has brought to business and society throughout the United State and the world. The courts have interpreted and adapted existing laws to apply to e-commerce, while state legislatures and Congress have enacted new statues to regulate the digital economy.
The fourth edition of Cheesman's Business Law incorporates e-commerce and Internet law throughout the book. First, there is a new Unit IV "Intellectual Property, E-Commerce, and Internet Law" that has two chapters dealing exclusively with legal and business issues related to the new electronic commerce. These chapters are: Chapter 17 Intellectual Property and Internet Law and Chapter 18 E-Commerce and Internet Law
Also, there are more than 50 New E-Commerce and Internet Law boxes that feature special laws and cases related to the Internet and Web-based commerce that are strategically located throughout the book. Some of these special featured boxes are:
Cheeseman's Business Law, Fourth Edition has the most comprehensive coverage of the expanding area on intellectual property law and the new and exciting areas of domain names, electronic commerce, and Internet Law. Please take a look at Chapters 17 and 18 and the extensive e-commerce and Internet law materials in this exciting revision.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
thorough and refreshing to know that justice does serve ...,
By A Customer
This review is from: Business Law: Ethical, International and E-Commerce Environment (4th Edition) (Hardcover)
Dr. Cheesemen's thorough and direct explanations into the world of business law is phenomenal. He breaks down the wall and makes the law a whole lot easier to understand.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent and Practical,
By adgblue "adgblue" (Tarzana, CA United States) - See all my reviews
This review is from: Business Law: Ethical, International and E-Commerce Environment (4th Edition) (Hardcover)
We used this textbook in our MBA level Business Law course. This book is an excellent resource for understanding business law from a corporate finance angle. The book is well organized and very useful as reference to any corporate manager or executive. I highly recommend it.
5.0 out of 5 stars
Law made interesting!,
By A Customer
This review is from: Business Law: Ethical, International and E-Commerce Environment (4th Edition) (Hardcover)
I had to purchase this text for a class...it is phenominal! I actually like reading all the cases and examples that bring the law back down to earth. It isn't hard to complete reading assignments and actually understand what you should be retaining as concepts.C
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